In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend. A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
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Tags: #LOREALPFW, Aja Naomi King, Andie McDowell, Doutzen Kroes, Duckie Thot, Elle Fanning, Eva Longoria, L'Oreal Paris, Liya Kebede, Ming Xi, Nikolaj Coster Waldau, Soo Joo Park, Stéphane Lancien, Thylane Blondeau, Val Garland