Coach today announces actor and producer Michael B. Jordan as the first global face of the Coach menswear business. His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season. The partnership will also include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation. Founded in New York more than 75 years ago, Coach began as a men’s accessories brand and has built its reputation on leather innovation and craftsmanship. Today, it is a global fashion brand defined by a free-spirited attitude rooted in New York City.
Posting on Instagram Jordan exclaimed, “With any creative endeavor, it’s all about finding the right fit.My next role, the face of @Coach men’s. Excited to work with @StuartVevers and the entire Coach fam,” adding, “Good things on the way.” Vevers responded, “Michael is cool and authentic, and he really embodies the Coach guy. I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”