Frizz? Messy bed head? Bad hair days are all too common. In fact, a recent global study by Yale University found that only 1 out of 10 women is happy with her hair on a daily basis. In fact, #BadHairDay has been used on Instagram 1.2 million times, 17x more than #GreatHairDay. The negative moments clearly outweighed the positive.
We all know that great hair days boost mental, physical and social strength. That is why Pantene has launched the 14 Day Challenge. The initiative invites consumers to go from #BadHairDay to #GreatHairDay in just 14 days by using Pantene Hair Advisor. Pantene asserts that by using the right Pantene products, “consumers will experience healthier, more beautiful hair that ultimately leads to the undeniable joy that only comes from a great hair day,” and urges them to share their experience on social media with #GreatHairDay.
“Having great hair has the true ability to make women feel like they can rule the world, more than dressing well, having clear skin or wearing good makeup,” said Rodrigo Finotti, Pantene Marketing Director. “As a brand that gives hair inside-out improvements you can see and feel, we have an obligation to put a stop to bad hair days by giving women a solution that will transform their hair, providing that feeling of joy a great hair day gives.”