image: Kylie Cosmetics

Indie beauty brand, Sheree Cosmetics, has sued Kylie Jenner and Kylie Cosmetics for the alleged theft of its “Born to Sparkle” makeup line.  According to TMZTiffany Herrmann of Sheree Cosmetics claims that her Born to Sparkle Glitter Palette, launched in 2017, was conceived prior to Kylie Cosmetics’ similarly-colored and packaged “Born To Sparkle” Glitter Eyes.

Jenner’s Born To Sparkle eyeshadow was one of many shades found in the Kylie Jenner Birthday Collection.  However, according to TMZ, Sherre’s claims of trademark infringement may be a bit unfounded.  Sheree Cosmetics allegedly filed filed for its trademark on August 30, 2018; yet, Kylie’s collection was launched on August 6th, 2018.

Speaking exclusively with Daily Mail, Herrmann shared, “We feel the need to protect our business. We worked really hard for it and we just want to make sure we protect Sheree Cosmetics and our ideas … I am a self-made woman and I just want to make sure everyone understands you need to keep an eye on your business and to protect it at all costs.”  The one-year old Sheree Cosmetics is based in Spanish Fort, Alabama.

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