SEVENTEEN MOVES TO DIGITAL

Seventeen Magazine is reducing its print frequency from a bi-monthly to occasional publication.  Following its “digital-first strategy,” the Hearst title is the latest heritage magazine to be put on life-support.  A spokes person says that nearly 75-year-old magazine will continue to publish “special stand-alone issues pegged to news events and key moments in readers’ lives.”  According to WWD, Seventeen‘s current media kit only offers a single prom-focused issue for 2019.

A Hearst spokesperson shares, “Seventeen is leading an authentic conversation with a growing audience — from social issues to important life advice, it is a resource and an ally for teens and young adults.  Continuing the digital-first strategy introduced in 2015, our focus will be on the brand’s two-plus million unique visitors and more than 12 million followers across social media.”

 

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