A new report released by RealSelf reveals the latest annual trends related to consumer interest in elective cosmetic treatments. Every year, millions of consumers visit RealSelf to research medical aesthetic treatments. Since 2015, consumer interest in minimally invasive treatments has outpaced interest in surgical treatment options, though demand for surgical procedures remains high. According to the new analysis, popular treatments like Botox and breast augmentation continue to rank among the most researched overall, however interest in lesser-known surgical procedures like buccal fat removal and new treatment solutions like microneedling and PRP therapy for hair loss is on the rise. The RealSelf 2018 Aesthetics Trend Report was compiled by analyzing user behavior trends from U.S. consumers researching on RealSelf during 2018.
“While we continue to see high interest for surgical procedures, advancements in technology have expanded minimally invasive treatment options and helped to make aesthetics more accessible to women and men of all ages,” shares Dr. Lara Devgan, RealSelf Chief Medical Officer and board-certified plastic surgeon. “The growth of minimally invasive procedures reflects the rising interest in treatment options that deliver results with little downtime, and the trends we’ve observed on RealSelf indicate this demand will continue to rise in 2019.”
Most Researched Minimally Invasive Treatments: Interest in Injectables Remains High
Injectables continue to be a top trend and were some of the most researched treatments in 2018, with three out of the top 10 most researched minimally invasive procedures being injectables: Botox (No. 1), Juvederm (No. 3), and Restylane (No. 9). Botox takes the top spot on this list for the second year in a row and interest increased 11 percent compared to 2017. Popular among both men and women, Botox takes the No. 3 spot on the top 10 treatment list for women and the No. 10 spot for men. (more…)