Tuesday, January 16th, 2018

Retouched Photograph courtesy of

CVS Pharmacy is changing its mission.  The national drugstore has always been passionate about beauty and the important role it plays in overall health. After all, taking time to feel good on the outside enhances overall well being.  However when 2/3 of women strongly agree that the media has set an unrealistic standard of beauty, 80 percent feel worse about themselves after seeing a beauty ad, and 90 percent of girls ages 15-17 want to change at least one aspect of their physical appearance, something needs to change.  That is why CVS Pharmacy is committed to creating new standards for post-production alteration of beauty images.  As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020.

The company also announced that it will introduce the “CVS Beauty Mark,” a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics. CVS Pharmacy will be working together with key brand partners and industry experts to develop specific guidelines in an effort to ensure consistency and transparency. (more…)


Tuesday, January 16th, 2018

Superstar makeup artist, Pat McGrath, commandeered the runways at Prada and Versace, where they showed their Fall/Winter 2018 Collections at Milano Uomo.  Debuting the Decadence Collection, featuring the Mothership IV Palette (above) at Versace, McGrath chose smokey geometric structures, using shades of Blue Blood, Hedonistic, Inferno, and Sinful.  At Prada, she created alluring lips with Peep Show, a sultry peach shade, one of eleven new Lust: MatteTrance Lipsticks (below). Both products become available on-line Thursday, January 28th.


Monday, January 15th, 2018

Courtesy photo of Ariane Labed

Actress Ariane Labed has joined the #chloegirls.  The Greek-born French beauty, 33, was named the face of Chloé’s new fragrance which will launch this March.  In a statement Labed shared, “The woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense she is very inspiring to me.”  The actress, most recognizable to American audiences from The Lobster and Assassin’s Creed, will next appear in Mary Magdalene, opposite Rooney Mara and Joaquin Phoenix.  Chloé Fragrances is part of the Coty Luxury banner.