Unilever announced on Thursday an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, Oregon. Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand derived from plants and minerals and has extended its offering to bar soap and toothpaste. Co-founders Jaime Schmidt and Michael Cammarata will continue to be involved with the brand.
“Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of US deodorants which includes leading brands Degree, Axe and Dove,” said Kees Kruythoff, President, Unilever North America. “The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting category expansion for our family of brands.”