BREAKING BEAUTY

REALSELF’S YEAR IN REVIEW

Sunday, December 9th, 2018

RealSelf Releases 2018 Aesthetics Trend Report and 2019 Aesthetics Watch List

A new report released by RealSelf reveals the latest annual trends related to consumer interest in elective cosmetic treatments. Every year, millions of consumers visit RealSelf to research medical aesthetic treatments. Since 2015, consumer interest in minimally invasive treatments has outpaced interest in surgical treatment options, though demand for surgical procedures remains high. According to the new analysis, popular treatments like Botox and breast augmentation continue to rank among the most researched overall, however interest in lesser-known surgical procedures like buccal fat removal and new treatment solutions like microneedling and PRP therapy for hair loss is on the rise. The RealSelf 2018 Aesthetics Trend Report was compiled by analyzing user behavior trends from U.S. consumers researching on RealSelf during 2018.

“While we continue to see high interest for surgical procedures, advancements in technology have expanded minimally invasive treatment options and helped to make aesthetics more accessible to women and men of all ages,” shares Dr. Lara Devgan, RealSelf Chief Medical Officer and board-certified plastic surgeon. “The growth of minimally invasive procedures reflects the rising interest in treatment options that deliver results with little downtime, and the trends we’ve observed on RealSelf indicate this demand will continue to rise in 2019.”

Most Researched Minimally Invasive Treatments: Interest in Injectables Remains High
Injectables continue to be a top trend and were some of the most researched treatments in 2018, with three out of the top 10 most researched minimally invasive procedures being injectables: Botox (No. 1), Juvederm (No. 3), and Restylane (No. 9). Botox takes the top spot on this list for the second year in a row and interest increased 11 percent compared to 2017. Popular among both men and women, Botox takes the No. 3 spot on the top 10 treatment list for women and the No. 10 spot for men. (more…)

PANTONE’S COLOR OF THE YEAR 2019: LIVING CORAL

Friday, December 7th, 2018

Vibrant, yet mellow PANTONE 16-1546 Living Coralembraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.  In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

FORMAWELL BEAUTY X KENDALL JENNER

Friday, December 7th, 2018

image courtesy of Formawell Beauty Runway Series

While her sisters are busy hawking cosmetics, fragrances, and athleisure, top model, Kendall Jenner, is taking on the world of styling tools!  Serving as the face for Formawell Beauty, a California-based haircare company, Jenner will use her social media presence to promote the Formawell Beauty X Kendall Jenner Runway Series.  The capsule, which retails between $79.99-$119.99, includes an ionic dryer, curling iron, and styling wand, elegantly packaged in white and gold.  An assortment of professional hairbrushes (priced at $14.99) will soon follow.
“I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition,” Jenner shared with WWD. “I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.”  After its initial launch on December 8th, Jenner will work closely with the brand to develop subsequent products.