BREAKING BEAUTY

THE BUSINESS OF BEAUTY: UNILEVER TO ACQUIRE SCHMIDT’S NATURALS!

Thursday, December 14th, 2017

Unilever announced on Thursday an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, Oregon.  Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand derived from plants and minerals and has extended its offering to bar soap and toothpaste.  Co-founders Jaime Schmidt and Michael Cammarata will continue to be involved with the brand.

“Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of US deodorants which includes leading brands Degree, Axe and Dove,” said Kees Kruythoff, President, Unilever North America. “The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting category expansion for our family of brands.”

UNDERCOVER AGENT REVEALED: LYNN B!

Thursday, December 14th, 2017
AGE:  52
CITY/STATE:  Laurel, MD
PHILOSOPHY:  SPF every day! Take care of your skin and makeup is icing on the cake!
AM BEAUTY ROUTINE:   Wash face (either Missha Super Aqua Refreshing Cleansing Foam or Nice To Monaco Water Wear Skin Toner), I’ve adopted the Korean 7-skin Method in the last 6 months (up to 3 toners in the a.m. — Ariul Seven Days Vitamin Mist, Stemology Cell Rescue Active Gel Toner, and Klairs Supple Preparation Facial Toner), Paula’s Choice RESIST Daily Pore-Refining Treatment With 2% BHA (HOLY GRAIL), Serum (either Seoul Ceuticals Day Glow Serum/20% Vitamin C, Mizon Original Skin Energy Collagen, or SkinCeuticals Hydrating B5 Gel), Paula’s Choice RESIST Youth-Extending Daily Hydrating Fluid SPF 50 or RESIST Super Light Wrinkle Defense SPF 30, Skinn Cosmetics Orchid Gel Mattefying Day Treatment or Algenist Pore Corrector Anti-Aging Primer, Skinn Cosmetics Plasma Flawless Finish, NYX Eyeshadow Base in Skin Tone, NYX 3-In-1 Brow in Ash Brown, Smashbox Jet Set Waterproof Eyeliner, Mascara (either Clinique High-Impact, Tarte Lights Camera Lashes or Maybelline New York Lash Sensational), Colour Pop Ultra Matte Lip or Mary Kay Creme Lipstick
PM BEAUTY ROUTINE:  Korean 7-skin Method (all 7 layers), Kleem Organics Jeunesse Professional Age Defying Vitamin C Serum, Hada Labo Anti-Aging Anti-Aging Hydrator (if flaky), Rosehip Oil, CeraVe Skin Renewing Gel Oil or CeraVe Skin Renewing Night Cream
CAN’T LIVE WITHOUT PRODUCT:  Shu Uemura Eyelash Curler, Clean & Clear Oil Control Film (blotting paper)
CAN’T LIVE WITHOUT COSMETIC:  NYX 3-In-1 Brow & Clinique High-Impact Waterproof Mascara
MOST EXPENSIVE PRODUCT:  Algenist Pore Corrector Anti-Aging Primer
BEST BARGAIN PRODUCT:  Maybelline New York Lash Sensational Waterproof Mascara
FAVORITE BEAUTY TOOL:  Cargo Magic Brush, Shu Uemura Eyelash Curler

SWAG ALERT: VIOLA DAVIS’S BEAUTY SECRET!

Wednesday, December 13th, 2017

Just as our skin begins to flake and turn ashy from dehydration, we realize that its time to update our skincare routine for winter.  Turning to one of our favorite Hollywood beauties, Viola Davis, for some advice, the award-winning actress shares, “Vaseline has been a part of my everyday routine since childhood and has helped me understand the importance of maintaining healthy skin.”  Its no wonder that she loves the brand’s new Intensive Care Cocoa Radiant Smoothing Body Butter.   Made with 100% pure cocoa and shea butter, Petroleum Jelly,  and Glycerin, it contains four times more emollients than any of Vaseline’s other lotions.  Intensive Care Cocoa Radiant Smoothing Body Butter‘s thicker texture allows it to quickly penetrate skin for a luxurious, non-greasy, mega-dose of hydration.  As Davis explains, “The combination of ingredients is the perfect trifecta for moisturizing dry skin.”

Vaseline is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG its Intensive Care Cocoa Radiant Smoothing Body Butter (retail $5.98) simply by following them on Instagram (or, if you do not have, liking them on Facebook) and entering through the on-line form here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.