Monday, December 11th, 2017

Afraid of messy home color kits or streaky, mis-matched results?  Look no further than Herbatint, the leader in natural permanent hair color for more than 40 years.  Founded in in Rome by Michele Albergo, Herbatint (née Antica Erboristeria) was influenced by the Swiss herbalist for whom Mr. Albergo had had once apprenticed.  After years of development, he introduced a totally innovative formula of permanent, long-lasting hair coloring without any ammonia.  Herbatint features an easy-to match hair color gel, available in 36 shades, made from a natural base of eight biological herbal extracts with an acidic pH.  Its vegan and cruelty-free formula uniquely contains no parabens, fragrance, glutens, or alcohol.  Easy to apply, the Herbatint Application Kit provides all the tools needed for an effortless and exact application.

Herbatint is offering thirty lucky Beauty Undercover Subscribers an opportunity to SWAG their choice of Permanent Haircolor Gel as well as its Application Kit (retail $27.98) simply by following them on Instagram (or Facebook if you don’t have) and entering  here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.


Monday, December 11th, 2017

NYX Professional Makeup and Samsung Electronics America, Inc. announced on Monday the launch of an innovative virtual reality makeup tutorial, merging the world of beauty and technology like never before through Samsung Gear VR. The partnership allows both brands to push the boundaries of shopping at the intersection of beauty and technology.

The “Impossibly NYX Professional Makeup” experience, created in collaboration with VR production agency Cubicle Ninjas, leverages several key technologies, including lightfield capture, to bring NYX Professional Makeup fans closer than ever to their brand ambassadors. The experience includes three visually stunning makeup tutorials lead by top beauty vloggers Kristen Leanne, Mykie (also known as “Glam & Gore”), and Karen Sarahi Gonzales. Consumers can use the Gear VR Controller to select products they would like to learn more information about, and at the end of the experience, users will receive a special offer to purchase the products featured in the tutorial at a special price.


Sunday, December 10th, 2017

Pantone, provider of professional color language standards and digital solutions, announced PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. (more…)