BREAKING BEAUTY

PANTONE’S COLOR OF THE YEAR 2019: LIVING CORAL

Friday, December 7th, 2018

Vibrant, yet mellow PANTONE 16-1546 Living Coralembraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.  In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

FORMAWELL BEAUTY X KENDALL JENNER

Friday, December 7th, 2018

image courtesy of Formawell Beauty Runway Series

While her sisters are busy hawking cosmetics, fragrances, and athleisure, top model, Kendall Jenner, is taking on the world of styling tools!  Serving as the face for Formawell Beauty, a California-based haircare company, Jenner will use her social media presence to promote the Formawell Beauty X Kendall Jenner Runway Series.  The capsule, which retails between $79.99-$119.99, includes an ionic dryer, curling iron, and styling wand, elegantly packaged in white and gold.  An assortment of professional hairbrushes (priced at $14.99) will soon follow.
“I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition,” Jenner shared with WWD. “I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.”  After its initial launch on December 8th, Jenner will work closely with the brand to develop subsequent products.

 

PRICE FOR K-BEAUTY-INSPIRED SERUMS DOES NOT ALWAYS CORRELATE WITH SAFETY!

Thursday, December 6th, 2018

courtesy of SOKO Glam

A new EWG analysis of serums and essences, popularized by Korean beauty, or K-Beauty, finds that about 40 percent of the products were formulated with less hazardous ingredients. U.S. sales of K-beauty products have increased by almost 300 percent in the past two years alone.

EWG researchers analyzed 352 products in the Skin Deep database from U.S., European, Korean and other Asian companies, looking at the hazards posed by the ingredients and the price point per fluid ounce. Skin Deep assesses products based on the hazards associated with their ingredients. Consumers often assume that more expensive skin care products are made with healthier ingredients. This is not always the case. Many of the green-scoring products we assessed cost less per fluid ounce than did products with worse scores. Some of the most expensive products – costing as much as $640 per fluid ounce – scored in the red range.

“We analyzed the ingredients used to make the serums and essences based on their hazard scores in Skin Deep,” said Kali Rauhe, an associate database analyst at EWG. “Sixty-six of the products met the strictest criteria for health and transparency, to earn the EWG VERIFIED mark. Five of these EWG VERIFIED products made our Best Bets list, meaning they are less hazardous for you and your wallet.”

EWG researchers found that companies can make a trendy personal care product that also meets the rigorous standards for health and transparency dictated by the EWG VERIFIED program.  “We wanted to highlight that product marketing, packaging and cost often have very little to do with the safety of the ingredients used in the product,” said Nneka Leiba, director of EWG’s healthy living science program. “Consumers are drawn to the design and price point without realizing that the information on the front of the package is not vetted by the Food and Drug Administration, the agency governing personal care products. So a company can claim almost anything and use almost any ingredients without penalty because they’re so poorly regulated.” (more…)