BREAKING BEAUTY

BEAUTYBLENDER INTRODUCES BOUNCE

Wednesday, July 18th, 2018

Beautyblender, the Pepto-Bismol pink makeup sponge adored by Undercover Agents everywhere, is now entering the color cosmetics market with Bounce Foundation, a complete range of  long-wear, full-coverage foundation.  Available in 32 shades — seven considered “deep,” with an additional seven in “tan/deep — the line addresses the needs of multicultural women, as it was created by founder, Rea Ann Silva, who, herself, is Latina.  With a “velveteen” matte finish, the vegan and cruelty-free Bounce Foundation is formulated Hyaluronic Acid & Birch Extract, but without parabens, phthalates, sulfates, and oils. Retailing for $40, Bounce launches on July 24th at Sephora with more color cosmetics (for eyes, lips, and face) debuting in 2019.

DRYBAR X TOO FACED BIRTHDAY GLITTER SPRITZER!

Tuesday, July 17th, 2018
As you know, we love a good collaboration at Beauty Undercover.  Drybar X Too Faced Glitter Spritzer ($20) promises to be a party in a can.  Celebrating the cosmetics company’s twenty year anniversary, Too Faced’s Jerrod Blandino enlisted the support of friend and Drybar founder, Alli Webb, to create a “love letter of friendship,” he shared with WWD.
Glitter Spritzer combines the malleability of Drybar’s best-selling Money Maker Flexible Hold Hairspray with the high-pigment gold and silver glitters which are signatures of Too Faced.  “I love glitter in any shape or form,” Webb told WWD. “We were excited to make a product that was equivalent in the hair space to what [Too Faced] does in the makeup space. It’s a great marriage of the two brands.”  Glitter Spritzer launches August 1st.

BRITNEY: ITS HER PREROGATIVE!

Tuesday, July 17th, 2018

BRITNEY SPEARS™ PREROGATIVE Ad (PRNewsfoto/Revlon)

Global pop icon, Britney Spears, has partnered with Revlon to launch her latest gender-neutral fragrance, Britney Spears Prerogative.  The olfactive statement, composed of pink pepper, espresso and amber wood with exotic drops of Latex Petals and Red Calla Lily, aims to exude authenticity and individuality.  However the refreshing, fruity top notes and warm, woody base form a dichotomy. Like the fragrance, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities.

The Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature.  “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” shared Spears who began her fragrance endeavors in2004 with Curious.  Prerogative is now the entertainer’s 24th scent.

“The Britney Spears fragrance portfolio evolves with each new scent,” said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. “With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career … From design to scent to campaign concept, Prerogative is all about pushing boundaries.”  The fragrance will be available at Walmart in-stores and online nationwide in July and at Kohl’s in August.