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SUMMER BEAUTY TIPS WITHOUT THE BURN!

Thursday, June 21st, 2018

PRNewsfoto/L’Oreal Paris USA

Summer often means jam-packed weekends with endless events, leaving lesstime for self-care. Our friends at L’Oréal Paris share ways around these warm weather realities that leave hair shiny, skin bronzed, and lashes fluttering like a butterfly.

FOR HAIR:

  • The last thing you want to think about when enjoying a sun-soaked summer is carving out time to visit a salon or taking on the task of coloring your hair at-home. Simple tweaks to your daily routine, like the UV protection offered by a daily shampoo and conditioner such as Elvive Color Vibrancy, can go a long way in preserving rich, shiny color.
  • “When on-the-go, I love to recommend Magic Root Cover Up to my clients,” notes Kellon Deryck, consulting hair stylist for L’Oréal Paris.  “I can’t always be with them, and clients aren’t as regular with touch-ups in the summer months, so this solution is the next best thing.  Just throw into your carry-on and spritz directly onto roots to address grow-out and grays.”
  • Another easy tip to hide roots is by changing your part. Try a deep side part for maximum root coverage. As a bonus, a deep side part will add some major oomph to the look of your hair. This is a particularly great idea for those with fine or thin hair in need of an extra lift, but just about any hair type or texture will look beautiful with a deep side part.  (more…)

MARC JACOBS: #GRATEFUL NOT HATEFUL

Thursday, June 21st, 2018

courtesy image

Marc Jacobs Beauty founder, Marc Jacobs, is sharing his gratitude with a new social media campaign, #GratefulNotHateful.  “You don’t have to wait for a parade, you can find ways to do that every day of your life, and someone will hear,” Jacobs shares on Instagram, adding,“I feel #Pride, or proud, every day of the year.”  Celebrity makeup artist and Marc Jacobs Beauty Global Artistry Ambassador, Sarah Nicole Tanno, created Jacobs’ signature blue look using the brand’s new #Highliner Gel Eye Crayon in Top Secret and Blue Me Away.

JAY-Z JOINS PUMA BASKEBALL

Monday, June 18th, 2018

In an effort to relaunch its basketball sneaker line, after a nearly twenty-year hiatus, athletic brand, Puma, has named rapper/business mogul, Jay-Z, its new Creative Consultant (not President of Basketball, which had been reported widely). In his new role, Jay-Z will oversee marketing campaigns and product design.  His company, Roc Nation, has collaborated with the brand on several occasions in the past.

“It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have,” Adam Petrick, Puma’s global director of brand and marketing, told Complex.  “We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused.”

Recently, Puma has signed multi-year endorsement deals with first-round draft picks, Deandre Ayton, Marvin Bagley III, and Zhaire Smith.  While the athletic company made its last basketball endorsement deal with Vince Carter in 1998, on Monday it released limited-edition Walt “Clyde” Frazier sneakers, announcing that the legendary New York Knicks’ basketball has signed a lifetime endorsement deal.