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THE BUSINESS OF BEAUTY: ESTĒE LAUDER DELIVERS “OUTSTANDING” YEAR

Monday, August 20th, 2018

The Estée Lauder Companies Inc. reported strong financial results for its fourth quarter and fiscal year ended June 30, 2018. For the three months ended June 30, 2018, the Company reported net sales of $3.30 billion, a 14% increase compared with $2.89 billion in the prior-year period.  According to its report, growth in most brands as well as across-the-board gains occurred in all geographic regions and product categories and net sales increased in several developed and emerging markets, reflecting especially strong growth from the travel retail, online and specialty-multi channels.

“Sales climbed in virtually all our brands and we hit milestones along the way,” shared Fabrizio Freda, President and Chief Executive Officer.  “Among the top four brands, our flagship Estée Lauder brand achieved record global sales and grew 22% in constant currency, demonstrating the amazing equity of the brand. La Mer became the fourth brand in our portfolio to contribute well over $1 billion in net sales, and we increased sales at M•A•C and Clinique globally.”  During the fiscal year the company generated higher sales globally, which he attributed to “investing in our hero franchises, fast-growing channels and digital and social media.”

However, the American/Chinese tariff war does present concern.  While fewer than one-third of Estée Lauder’s products sold in China come from the United States, many of those sold in here use Chinese components. Estée Lauder executives indicated on Monday’s earning’s call that the company was “doing (its) best” not to increase prices in the face of higher tariffs.  “Beauty is not a category of tension and represents benefits for all countries,” Freda assured investors.

SCENTBIRD’S NEW MAKEUP PILOT PROGRAM

Sunday, August 19th, 2018

courtesy image

Scentbird, the subscription-based fragrance company, is launching an exclusive, Makeup Pilot Program. The beta program will feature a range of curated, full-sized color cosmetics from best-selling beauty brands as part of Scentbird’s existing monthly subscription service.Initially launched in 2013 as a perfume subscription service, Scentbird now includes a collection of over 500 fragrances (including perfume, cologne, unisex) in addition to its own namesake line of scented bath, body, and home goods.

“With new beauty products emerging every day, it’s important for brands to develop a genuine connection with the consumer,” explains Scentbird CEO and Co-Founder, Mariya Nurislamova.  “We are able to provide a platform that allows consumers to start that conversation, by choosing what they want to sample each month and in return, share their feedback and experiential insights directly with the brand.”

The first products set to be tested in the launch of the Makeup Pilot Program’ will include a range of 50 color-cosmetics featuring, tarte tarteist quick drymatte lip paint, Kat Von D Tattoo Liner, Ardency Inn Modster Long Play Supercharged Lip Color, trèStiQue Sharpen & Smudge Eye Pencil, and Deck of Scarlet Limited Edition Palettes.  Each item is available as a limited-time offer in order to focus on the true elements of product discovery by way of sampling.

UNDERCOVER AGENT REVEALED: LISA!

Thursday, August 16th, 2018

AGE:  49
CITY/STATE:  Knoxville, TN
PHILOSOPHY: You are never too old!
AM BEAUTY ROUTINE:   Wash with Derma e Nourishing Rose Cleansing Oil then exfoliate with either Aveeno Positively Radiant Skin Brightening Daily Scrub or Derma e Purifying Daily Detox Scrub before applying Ole Henriksen Uplifting Transformation Eye Creme and Boscia Oil Free Daily Hydration 15 SPF (now discontinued).  After moisturizer penetrates apply PUR Correcting Primer Prep & Perfect, LA Girl PRO Conceal (green for redness and orange for melasma), Too Faced Born This Way foundation (with an Aesthetica Cosmetics Beauty Sponge), Wet n Wild Photo Focus Concealer, Chella Eyebrow Cream and Anastasia Beverly Hills Brow Wiz pencil, Too Faced Chocolate Soleil Matte Bronzer, ULTA Mineral Blush, and Laura Mercier Translucent Powder. Occasionally neutral colors from the Morphe Pro 35N Eyeshadow Palette  or Urban Decay 24/7 Eyeliner Pencil with Benefit Cosmetics Roller Lash Mascara.  Then Glamglow Glowsetter or Cover FX Illuminating Setting spray, and the lip color of the day!
PM BEAUTY ROUTINE:  Just like the AM, I start with Derma e Nourishing Rose Cleansing Oil and then wipe makeup off with a tissue. Splash some water and add some Peter Thomas Roth Rose Stem Cell Cleansing Gel to my Vanity Planet Ultimate Spa Facial Cleansing System brush and clean!! I follow this with Pixi Glow Tonic, Mint Pear Collagen Serum, Perricone MD Neuropeptide Eye Therapy, Oil of Olay Regenerist Micro-Sculpting Cream on face, neck and decollete. Finally, Glossier Coconut Balm Dotcom on my lips.
CAN’T LIVE WITHOUT PRODUCT:  Derma e Nourishing Rose Cleansing Oil 
CAN’T LIVE WITHOUT COSMETIC:  Benefit Cosmetics Roller Lash Mascara
MOST EXPENSIVE PRODUCT:  Perricone MD Neuropeptide Eye Therapy
BEST BARGAIN PRODUCT:  Wet n Wild Photo Focus Concealer
FAVORITE BEAUTY TOOL:  Aesthetica Cosmetics Beauty Sponge or Vanity Planet Ultimate Spa Facial Cleansing System
MISC:  Start young and take skincare seriously! Or you will be my age and trying to undo damage!