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PRICE FOR K-BEAUTY-INSPIRED SERUMS DOES NOT ALWAYS CORRELATE WITH SAFETY!

Thursday, December 6th, 2018

courtesy of SOKO Glam

A new EWG analysis of serums and essences, popularized by Korean beauty, or K-Beauty, finds that about 40 percent of the products were formulated with less hazardous ingredients. U.S. sales of K-beauty products have increased by almost 300 percent in the past two years alone.

EWG researchers analyzed 352 products in the Skin Deep database from U.S., European, Korean and other Asian companies, looking at the hazards posed by the ingredients and the price point per fluid ounce. Skin Deep assesses products based on the hazards associated with their ingredients. Consumers often assume that more expensive skin care products are made with healthier ingredients. This is not always the case. Many of the green-scoring products we assessed cost less per fluid ounce than did products with worse scores. Some of the most expensive products – costing as much as $640 per fluid ounce – scored in the red range.

“We analyzed the ingredients used to make the serums and essences based on their hazard scores in Skin Deep,” said Kali Rauhe, an associate database analyst at EWG. “Sixty-six of the products met the strictest criteria for health and transparency, to earn the EWG VERIFIED mark. Five of these EWG VERIFIED products made our Best Bets list, meaning they are less hazardous for you and your wallet.”

EWG researchers found that companies can make a trendy personal care product that also meets the rigorous standards for health and transparency dictated by the EWG VERIFIED program.  “We wanted to highlight that product marketing, packaging and cost often have very little to do with the safety of the ingredients used in the product,” said Nneka Leiba, director of EWG’s healthy living science program. “Consumers are drawn to the design and price point without realizing that the information on the front of the package is not vetted by the Food and Drug Administration, the agency governing personal care products. So a company can claim almost anything and use almost any ingredients without penalty because they’re so poorly regulated.” (more…)

COVERGIRL OPENS IN TIMES SQUARE!

Wednesday, December 5th, 2018

 

NEW YORK, NY – DECEMBER 04: Chanel Iman and Maye Musk (Photo by Mike Coppola/Getty Images for COVERGIRL) 

Celebrating the iconic opening of COVERGIRL’s flagship store on Times Square, the corner of 7th Avenue and 48th Streets came alive as industry VIPs explored the immersive beauty playground where COVERGIRL’s “I Am What I Make Up” brand philosophy came to life on Tuesday night. COVERGIRL’s own Maye Musk, Ayesha Curry and Shelina Moreda embraced the experience at the ultimate beauty destination, along with VIPs Chanel Iman, Delila Bell, Luna Blaise, Jackie Cruz and Olivia Palermo.
“It was a high-energy evening that left everyone feeling their personal version of beautiful,” says Ukonwa Ojo, CMO Coty Consumer Beauty. “This space truly personifies ‘I Am What I Make Up’ and we can’t wait for even more people to experience COVERGIRL first-hand.”  COVERGIRL’s Times Square Flagship store is open daily from 10AM-Midnight.

 

JENNA DEWAN TO BE THE FACE OF SAVVY MINERALS!

Tuesday, December 4th, 2018

Photo Credit: Robin Harper (PRNewsfoto/Young Living Essential Oils)

Actress and dancer, Jenna Dewan, has signed on to be the new brand ambassador of Young Living’s makeup collection, Savvy Minerals by Young Living. The nontoxic line is free of harmful parabens, synthetic colors, and fragrances. Each product in the collection has been developed with safe, clean, innovative formulations anchored by naturally derived ingredients to create luxurious and natural makeup that meets Young Living’s superior Seed to Seal standard.
“I am excited to enter into the new year as the brand ambassador for Savvy Minerals,” says Dewan. “I believe in products that are cruelty free and good for your skin as well as your body. Young Living is a brand that has a heritage in quality and purity, and with Savvy Minerals I can feel good about the clean products I use as part of my daily makeup routine.”