Famous Faces

THE ROOTS FAMILY: BECAUSE I’M WORTH IT!

Monday, October 15th, 2018

L’Oréal Paris Launches “The Roots Family” Web Series

“Because I’m Worth It” is the iconic phrase of a generation of women who stopped apologizing for prioritizing themselves over their spouses on occasion.  Written in 1973 when a social revolution and a new spirit of feminism was in full swing, the words became closely associated with beauty brand, L’Oréal Paris.  Now launching its latest hair product, L’Oréal Paris’ Magic Root Precision Pen (available next month on Amazon), the brand is reintroducing the phrase in a new campaign that brings to life its values of beauty and diversity, The Roots Family.

The celebrity-studded webisode series, now live on L’Oréal Paris’ YouTube channel, spotlights the individuality of each unique person by uniting brand ambassadors who widely span generations.  Needless to say, together they form a family.  The Family is aptly named, as each member has a serious root problem on their hands. There’s Maxine Roots (Helen Mirren), the forgetful and eccentric mother of Marilyn (Andie MacDowell) and Maxwell (Jonathan Saxby). Maxwell’s wife, Melinda Roots (Morena Baccarin), is a part-time philanthropist. Meredith Roots (Aja Naomi King), on the other hand, is a full-time drama queen. In addition to her penchant for dramatics, Meredith, along with her sister Margaret (Luma Grothe), is dealing with the issue of scattered gray hairs. Luckily, the family has found a magic root touch up solution that works for everyone.

L’Oréal Paris humorous shines a spotlight on this entertaining family united in common by their pesky gray roots. To resolve their hair woes, the brand highlights its complete range of temporary root-centric products.  The new Magic Root Precision Pen joins its Magic Root Coverup and Root Rescue.

UNDERCOVER AGENT REVEALED: KIT!

Thursday, October 11th, 2018
AGE:  37
CITY/STATE:  Baltimore, MD
PHILOSOPHY: Confidence is the most beautiful thing you can wear.
AM BEAUTY ROUTINE:  Wash face with Yes to Coconuts Energizing 2-in-1 Scrub & Cleanser. Pat on Jurlique Activating Water Essence. Apply Ole Henricksen Truth Serum and moisturize with Drunk Elephant Virgin Marula Luxury Oil, Smashbox Photo Finish Pore Minimizing Primer, Physician’s Formula Mineral Wear Talc-Free All-in-1 ABC Cushion Foundation, The Beauty Crop Blush Duo in Papaya Don’t Preach, Stila Eye Shadow Compact in Kitten (using my finger to apply), Benefit Cosmetics They’re Real Lengthening Mascara, Clinique Almost Lipstick in Black Honey, Clinique Blended Face Powder in Invisible Blend.
PM BEAUTY ROUTINE:  Remove makeup with Pond’s Cold Cream Cleanser and cleanse face with Noxema Classic Clean Cleanser.  Tone with Zen Med AHA/BHA Complex and pat on Jurlique Activating Water Essence. Apply Dermalogica Age Smart Overnight Repair Serum and moisturize with Trilogy Certified Organic Rosehip Oil.
CAN’T LIVE WITHOUT PRODUCT:  Trilogy Certified Organic Rosehip Oil
CAN’T LIVE WITHOUT COSMETIC:  Benefit They’re Real Lengthening Mascara
MOST EXPENSIVE PRODUCT:  Chanel Travel Makeup Palette
BEST BARGAIN PRODUCT:  Olay Beauty Bars
FAVORITE BEAUTY TOOL: Eyelash Curler
MISC:  Always dress for yourself first. If you create your syle based on what you like, not what others like, you will always be happy.

REDEUX: PAT McGRATH X THE MET

Tuesday, October 9th, 2018

Instagram @patmcgraththereal

Teasing fans with elaborate imagery and a video (bel0w) starring Naomi Campbell, Pat McGrath announced her latest collaboration with The Met Store of The Metropolitan Museum of Art.  The Pat McGrath Labs x The Met The Adorned Collection coincides with the launch of the museum’s upcoming exhibit, “Jewelry: The Body Transformed,” in November and featuresa limited-edition Mothership V Bronze Seduction eye palette, Lust: Glosses in Aliengelic and Blitz Gold, and limited-edition apparel.  Prices range from $38-$125.