Posts Tagged ‘Abib’
Bergdorf Goodman has partnered with Alicia Yoon, Founder & CEO of K-Beauty e-retailer Peach & Lily, to create an in-store pop-up shop at its New York City flagship location. The installation, which just opened to the public, will run through Spring 2018. Yoon will create an in-store experience that offers an exclusive curation of luxury K-beauty brands in a setting reminiscent of a Seoulite’s powder room. In addition, Yoon, a licensed esthetician in both the U.S. and Korea, will be available (by appointment only) for facial bookings in the Bergdorf Goodman Treatment Room at the flagship location.
The pop-up will feature five brands, four of which will be exclusively sold in-store at Bergdorf Goodman’s NYC flagship and online. The curation includes Femmue, Abib, Eco Your Skin, JUNGSAEMMOOL, and Atoclassic. “We could not be more excited to partner with Alicia Yoon on this innovative concept,” said Angela Welcome, Buyer, Cosmetics at Bergdorf Goodman. “When we began to explore the opportunity of a partnership we found that she had the most extensive knowledge of Korean beauty, a rapidly growing trend. With that insight, we landed on the perfect assortment of brands and created a one-of-a-kind in-store experience.”
For a more in-depth look at these brands, please read after the break.