Posts Tagged ‘Allure’

CONDÉ NAST’S CUTBACKS

Thursday, November 2nd, 2017
In an effort to move more of its content to its digital platforms, publishing giant, Condé Nast, is expected to wrap up its layoffs of approximately 80 of its employees (or 2.5 percent of its labor force) by the end of next week, according to WWD.  One of its casualties is the regular print version of Teen Vogue.  The publisher, however, indicated that the brand was still vital.  In a prepared statement it said, “We are aggressively investing in the brand and all of its consumer touchpoints including events like the upcoming inaugural Teen Vogue Summit next month in Los Angeles.”
Other cost-savings measures will be reducing the number of print issues for publications.  GQ, Glamour, Allure, and Architectural Digest are expected to reduce to 11 from 12, while Bon Appétit is likely to go from 11 to 10.  Condé Nast Traveler and W will reduce from 10 issues to 8, and publications such as Vogue, Wired and Vanity Fair are expected to continue monthly and, in the case of The New Yorker, weekly.

 

SHOP LIKE A BEAUTY EDITOR!

Tuesday, September 19th, 2017

With the announcement of Allure‘s Best of Beauty 2017 winners from its upcoming October issue, the Condé Nast publication has teamed up with Ulta Beauty’s 1,100 stores to offer consumers the opportunity to “Shop Like A Beauty Editor” for the next two weeks.  Displays and custom booklets not only acknowledge all 283 award winners, but identify specific editors’ favorites.  According to Jill Friedson, vice president of marketing at Condé Nast, “the next best thing to shopping with an editor is shopping with her suggestions.”

The 2017 Best of Beauty Breakthroughs list thirteen products, including the Flirt Flashes Lash Applicator, Living Proof Perfect Hair Day In-Shower Styler, Aquaphor Ointment Body Spray, SkinMedica, Lytera 2.0 Pigment Correcting Serum, SkinBetter Scient Alto Defense Serum, and Essie Gel Couture.

Ulta Beauty, with its 25 million loyalty-program members, stocks more Best of Beauty products than any other retailer.  While the relationship between the retailer and publication is mutually-beneficial on a marketing level, Allure will not receive any financial incentives from the sale of any products.

CONFESSIONS OF A LASH ADDICT!

Sunday, March 12th, 2017

  My name is Holly and I am a lash addict.  Since 2001, when drug manufacturer, Allergan, began putting a patented bimatoprost in its prescription glaucoma medicine, Lumigan, the world of lash enhancement exploded.  Its unintended side effect, dramatic lash growth, led to the 2008 FDA approval of Latisse.  I have been applying Lumigan (off label) to my lashes since 2004.  However, when the trend for larger-than-life lashes in everyday living emerged last year, I headed to a celebrity-anointed lash extension bar in West Hollywood.  I loved my new look and reveled in my newfound freedom from mascara!  Every two weeks, I diligently returned for a 45-minute “fill” appointment, investing a substantial amount of time and money in the process.  That is until last month, when a major exodus of employees occurred — including my beloved “lash guru.”  I had tried other technicians, but my lashes never endured as long as they did with my girl, so I waited, as nearly all of my beautiful synthetic mink lashes began to fall out, for her to find a new home.

  I’m sorry to say, but mascara just cannot compare to a full set of lash extensions.  No way, no how.  So when I lost all of my falsies last night and my guru was still without a home, I panicked.   Fortunately, I remembered the two sets of magnetic lashes  I ordered at the end of the year from One Two Lash, after spotting from Allure’s Best Of Beauty Breakthroughs.  They were still unused, because the first pair I had ordered (Bold Lashes) was simply too dramatic; it reminded me of a burlesque dancer from the 1980’s.  But the second pair, Original Lashes, was absolutely perfect.  I just needed to watch the “how to” video several times to emulate the more-than-competent spokespeople, and give myself a good twenty minutes to get them properly aligned.  Once affixed, they lasted for the entire evening!
     This morning, I returned to two coats of mascara (after all, its a lazy Sunday).  I will say that the tube of  Shu Uemura I picked up in Japan made a big difference.  But, clearly not enough for a lash addict like me … on Wednesday I have an appointment with a new lash guru.  I really need a fix!