Posts Tagged ‘Ally Webb’


Sunday, February 11th, 2018

For New York Fashion Week Pamella Roland Fall 2018 Ready To Wear collection was made up of gorgeous, rich fabrics and jewel-toned colors.  To accompany the chic and edgy looks, Drybar Founder and Lead Artist, Alli Webb, created a voluminous, romantic curls using products from the brand’s professional styling collection, including the new Southern Belle Collection.

To create the looks, Webb began by washing hair with the new Drybar Southern Belle Shampoo and Conditioner, then applying Southern Belle Mousse and spray from midshaft to ends for all over body.  Next she sprayed Root Lifter at the roots for 99% more volume, and blew out the hair, back-brushing for even more volume.  When nearly dry, she created a deep side part and sectioned hair at the crown, rolling 1-2 inch pieces into velcro rollers.  Once cooled, Webb sprayed the look for flexible hold and removed the rollers before creating soft, romantic waves throughout the mid shaft with a curling iron.  Teasing the crown, she added height and lift and flipped the head over before spraying Texturizing Spray for piecey-volume.  Finally, Webb accented the side part by tucking hair behind the ear and securing it with even more hair spray.