Posts Tagged ‘AmSpa’

MILLENNIAL MEN’S GROOMING TRENDS

Tuesday, June 5th, 2018

photo: Shutterstock

In the last few years, men seeking grooming treatments at med spas has surged in popularity. While women account for 85% of med spa clientele, men are claiming an increasing market share. In fact, men are outspending women by 13%, according to Bryan Durocher, founder of Essentials Spa Consulting, LLC.  A big reason for this shift points to the coming-of-age of Millennial men. A recent survey by the The American Med Spa Association (AmSpa) found that Millennials account for nearly 20% of medical spa patients, the number continues to grow as this age group enters their prime income-earning years.

“Men are going to go from 10% of the market place to 30% in the next decade due to male millennials,” predicts Durocher. “This would never have happened in the Boomer or X’er generations.” Millennials (ages 18-34) are dedicated to prevention and are savvy about medical spa treatments.  “There is far less stigma attached to male aesthetic treatments than even five years ago,” he shares. “The main goal of these procedures is typically not to drastically change the face, but rather correct and/or enhance what already exists.”  There are several gateway procedures currently enticing men into the spa:

  • Hair restoration – Some medical aesthetic practices offer some combination of platelet-rich plasma (PRP), stem cells and microneedling treatments to stimulate hair growth in men; some even offer hair transplants.
  • ‘Moob’ and spare tire reduction – Men have also shown an affinity for body-sculpting treatments that either freeze or heat fat so that it exits the body. This type of treatment is often used to combat the effects of gynecomastia.
  • Hormone replacement therapy (HRT) – Helps to boost the amount of testosterone in a person’s system in order to combat the effects of aging.
  • Laser treatments – Men have been known to seek out medical aesthetic offerings such as laser tattoo removal and laser hair removal.
  • Injectables – Brotox is still big, along with sweat-reduction treatments

FOCUS ON MICROBLADING!

Tuesday, April 10th, 2018

photo courtesy of Shutterstock.com

Eyebrows might just be the most important facial feature. They frame the face, create balance and put the attention right where you want it – on your eyes. While pencils and plucking were once our favorite go-to groomers, microblading is taking over as the treatment for choice for more natural-looking, semi- permanent results.  “In the aesthetics industry, there’s a belief that brows are the new lips,” says Alex Thiersch, Founder and Director of the American Med Spa Association (AmSpa). “Microblading has taken the industry by storm thanks to the reception, the profit margin for spas and huge patient demand.”

While microblading offers a lasting anecdote to an over-waxed, barely there brow, it also penetrates the skin, which means safety is a concern. Here are a few things to be on the lookout for when booking your brow makeover:

Tattooing certification – Most states treat microblading the same way they treat tattooing or permanent makeup. “The practitioner needs a tattooing certification and the business needs to register as a tattoo parlor,” shares Alex. “Estheticians who have a tattoo license can perform the procedure in most states, but they must be sure to identify themselves as a tattoo artist during the procedure because the practice falls outside their esthetic practice act.” (more…)