Apple has introduced the Apple Watch Series 4. Fundamentally redesigned and re-engineered with a new edge-to-edge screen (30% larger) and sound (speaker is 50% louder), it purports to help users stay even more active, healthy, and connected than before. Branding itself as a medical device, the FDA-cleared Series 4 monitors heart rhythm as it takes its user’s electrocardiogram (EKG). This data can indicate whether one’s heart rhythm shows signs of atrial fibrillation or if sinus rhythms are normal. The device is also able to recognize a fall and offer Emergency SOS, which calls 911 or notifies emergency contacts.
“The Apple Watch has become an intelligent guardian for your health,” Apple COO Jeff Williams said at Wednesday’s announcement. “Consumers are now empowered to take more control of their own health information to make better informed decisions about their medical care and healthy living,” said FDA Commissioner Scott Gottlieb in a statement. The Watch Series 4 is available for order on Friday, starting at $399 (for GPS) or $499 (for GPS + cellular service).