Posts Tagged ‘Apple’

AN APPLE A DAY KEEPS THE DOCTOR AWAY?

Wednesday, September 12th, 2018

Apple Watch Series 4

Apple has introduced the Apple Watch Series 4. Fundamentally redesigned and re-engineered with a new edge-to-edge screen (30% larger) and sound (speaker is 50% louder), it purports to help users stay even more active, healthy, and connected than before.  Branding itself as a medical device, the FDA-cleared Series 4 monitors heart rhythm as it takes its user’s electrocardiogram (EKG).  This data can indicate whether one’s heart rhythm shows signs of atrial fibrillation or if sinus rhythms are normal.  The device is also able to recognize a fall and offer Emergency SOS, which calls 911 or notifies emergency contacts.

“The Apple Watch has become an intelligent guardian for your health,” Apple COO Jeff Williams said at Wednesday’s announcement.  “Consumers are now empowered to take more control of their own health information to make better informed decisions about their medical care and healthy living,” said FDA Commissioner Scott Gottlieb in a statement.  The Watch Series 4 is available for order on Friday, starting at $399 (for GPS) or $499 (for GPS + cellular service).

SWAG ALERT: THE POUT CASE!

Tuesday, June 19th, 2018

Last summer we introduced our Undercover Agents to the POUT Case, the first Apple iPhone and Samsung Galaxy makeup case.  Designed for on-the-go beauty, it solves the the universal problem of having too many products and too little space to house them!  Each case is customized with a selection of luxurious, high-quality, cosmetics produced in Germany.  Simply choose your model and then select from a range of three concealers, five foundations, three highlighters, five eye-shadows, an eyeliner, and twelve multi-tasking lip shades (which can be applied to lips, eyes, and cheeks!).  POUT Cases are slim-fit and made of drop/scratch-resistant materials.  Current compatibility is with iPhone 6, 6S, 7, iPhone 6+, 6S+ 7+, 8+, Galaxy S8, and Galaxy S8+.

POUT is offering a limited number lucky Beauty Undercover Subscribers an opportunity to SWAG a custom POUT Case (retail $19.92 + up to 4 products $37.20) simply by following them on Instagram (or Facebook if you don’t have) and entering here. This SWAG Alert is open to Subscribers 18 years or older with a valid US or UK mailing address only (no PO Boxes, please).  Delivery is anticipated within 4 weeks from notification and providing custom product information.  **Please include phone selection under Preference.

IS APPLE KEEPING YOUNG WOMEN ABREAST?

Thursday, September 21st, 2017

Weeks before Breast Cancer Awareness Month, Apple has rejected an unrestricted relaunch of a breast health app created by The Keep A Breast Foundation.  The Check Yourself! App guides women and men to establish a regular routine and approach to the breast self-check.  However, through Apple’s automatic screening system, the app was given a 17+ rating for its use of nudity.  The nudity in question is an illustrated guide of how to conduct a self-check (below), which had been updated (below left) .  The current version of Check Yourself! (below right) has been running in the iTunes app store since 2010 with a 4-star rating.  While the app is technically being rereleased, it will now be restricted to consumers seventeen years and older, which is an impediment to the foundation’s objective to educate people to breast cancer detection and prevention as early as possible.