Posts Tagged ‘Ardell’

UNDERCOVER PREVIEW: ARDELL’S MAGNETIC LASHES!

Sunday, December 17th, 2017

After falling in and out of love with our One Two Lashes (our last pair fell apart and Customer Service failed to replace them), we were thrilled to learn that Ardell, the leader in artificial lashes, is launching an affordable line of magnetic lashes.  Launching in January, The Magnetic Collection will be sold in most mass-retailers (including Sally Beauty, CVS, Rite Aid, Target, ULTA, Wal-Mart, and Walgreens) and retail for $13.99.  The collection includes Feathered and Demi Wispies, full lash strips, and two Accent segments for the outer corners of eyes. According to Terri Cooper, Executive Vice President of American International Industries, Ardell’s parent company, the brand’s magnetic lashes are “budge proof.”

Speaking with WWD, Cooper shared, “Because this is a new segment of lash at mass, we’re putting an emphasis on application education. First and foremost, we’ve included a detailed application how-to on the promotional display in retailers so consumers can see then and there how the lashes work.”  The brand has created application how-to videos, which will be shared across Ardell’s social media platforms.

UNDERCOVER AGENT REVEALED: MICHELLE T!

Thursday, September 7th, 2017
 
AGE:  30
CITY/STATE:  St. Louis, MO
PHILOSOPHY: YES you can! And if you don’t know how YouTube has a tutorial!
AM BEAUTY ROUTINE:   Splash with cool water, apply Cover FX Mattifying Primer and Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup Foundation with a Beauty Blender, Maybelline New York Fit Me! concealer, Urban Decay Eyeshadow Primer Potion and eos lip balm. Ardell 3-Piece Brow Defining Kit, Anastasia Beverly Hills Contour Cream Kit, Jouer Skinny Dip Powder Highlighter, and Too Faced Sweethearts Perfect Flush Blush, set with Make Up For Ever HD Microfinish Pressed Powder. Kat Von D Metal Matte or Jouer Essential Matte & Shimmer eyes shadow palettes, Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner, and 2 coats of Diorshow Mascara.  Make Up For Ever Mist & Fix Setting Spray, and Jouer Long-Wear Lip Crème.
PM BEAUTY ROUTINE:  Double-cleanse with Elemis Pro-collagen Cleansing Balm and Dr. Bronner’s Pure Liquid Castile Soap. Either a Shiny Leaf Dead Sea Mud Mask or a Grace and Stella Co sheet mask follows before a dab of Eva Naturals’ 20% Vitamin C Serum For Face and Elemis’ Pro-Collagen Marine Cream.
CAN’T LIVE WITHOUT PRODUCT:  Elemis Pro-collagen Cleansing Balm
CAN’T LIVE WITHOUT COSMETIC:  Jouer Long-Wear Lip Crème in Brique
MOST EXPENSIVE PRODUCT:  Elemis Pro-Collagen Marine Cream
BEST BARGAIN PRODUCT:  BS-MALL makeup brushes
FAVORITE BEAUTY TOOL:  Bella and Bear tweezer set
FINAL THOUGHTS:  I really need to find a good AM moisturizer and cream cleanser, I just haven’t purchased anything yet. I find it worth it to save up for more luxurious products, so it might be a few weeks before I add anything in.

 

SWAG ALERT: ARDELL’S WELL-DEFINED BROWS!

Monday, July 31st, 2017

Our summer look has been defined by clear skin, bold lips, and a strong brow.  To help us maintain our well-defined style, we turn to lash giant, ARDELL, the undisputed leader in the industry.   ARDELL’s elegant Brow Defining Kit features a quad palette of three blendable powders to help customize our specific brow shade.  A self-sharpened wax grooming pencil sets the color and shape, while a soft highlighter powder lifts and accentuates the eyes.  With ARDELL’s Brow Defining Kit we can create pro-quality, precision brows, in a matter of minutes without having to hit the salon!

ARDELL is offering thirty Beauty Undercover Subscribers an opportunity to win its Brow Defining Kit (retail $13.59), simply by following them on Instagram (or liking them on Facebook, if you do not have Instagram) and entering here.  This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.