Posts Tagged ‘Ardell’


Wednesday, August 8th, 2018
Actress Jing Lusi looked radiant on the Hollywood red carpet for the global premiere of Crazy Rich Asians.  Makeup artist, Michael Ashton, highlighted Lusi’s smooth and glowing skin, which was “lit from within.”  He first prepped her skin using the DERMAFLASH 2.0 LUXE, which “gently exfoliates the skin and reveals natural radiance.”  Then he massaged a combination of Sisley Black Rose Precious Face Oil followed by Embryolisse Lait‑Crème Concentré to hydrate and plump the skin. “By spending a little extra time on really preparing the skin before foundation it makes creating a flawless cashmere finish skin that much easier,” he shares.  Ashton next applied Marc Jacobs Beauty Shameless Foundation and Laura Mercier Secret Camouflage to even out Lusi’s complexion before highlighting her many assets with Tom Ford Illuminating Highlight Pen and Charlotte Tilbury The Retoucher .
To moderate any unintended shine, Ashton used Marc Jacobs Beauty Finish-Line Perfecting Coconut Setting Powder and then added a final glow with the brand’s Dew Drops Coconut Gel Highlighter.  Ashton created Lusi’s dramatic brow with Tom Ford Brow Sculptor and M.A.C Brow Set, before defining her eyes with Marc Jacobs Beauty O! Mega Eyeshadow in Daddi-O and The Big O! and Fineliner in Au (Spice).  After applying several coats of Hourglass Caution Extreme Lash Mascara, Ashton added a few of Ardell’s individual Short Lashes.  To complete the look, he lined Lusi’s lips with M.A.C Lip Liner in Subculture and applied Marc Jacobs Beauty New Nudes Lipstick in Moody Margot.  To see all of Ashton’s products, please read more …



Monday, February 5th, 2018

When Ardell, the leading lash innovator in the beauty business, ventured into the color cosmetics business this June, Ardell Beauty naturally launched a five-piece essential collection to complement its legendary lashes. By September, though, the brand had expanded its inventory to include more than 100 colored lip and eye products, found exclusively at Sally Beauty.  In spite of its rapid expansion, Ardell Beauty is actually 34 years in the making!  And no matter how much we love the brand’s luscious lipsticks, stains, and liners, we’ve got hungry eyes for its highly-coveted Pro Eyeshadow Palettes developed with real professionals, such as Jade Munson!  Lights, Shimmer, Action! offers 15 on-trend shimmer shades, while So Mattely In Love With You! contrasts with 15 versatile mattes.  Shadows have a luxurious, silky texture and glide on evenly, while providing long-lasting, rich color from day to night!

Ardell Beauty is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG both Pro Eyeshadow Palettes (retail $29.98) simply by following them on Instagram (or, if you do not have, liking them on Facebook) and entering through the on-line form here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address (no P.O. Boxes, please).  Delivery is anticipated within 3-4 weeks from notification.


Sunday, December 17th, 2017

After falling in and out of love with our One Two Lashes (our last pair fell apart and Customer Service failed to replace them), we were thrilled to learn that Ardell, the leader in artificial lashes, is launching an affordable line of magnetic lashes.  Launching in January, The Magnetic Collection will be sold in most mass-retailers (including Sally Beauty, CVS, Rite Aid, Target, ULTA, Wal-Mart, and Walgreens) and retail for $13.99.  The collection includes Feathered and Demi Wispies, full lash strips, and two Accent segments for the outer corners of eyes. According to Terri Cooper, Executive Vice President of American International Industries, Ardell’s parent company, the brand’s magnetic lashes are “budge proof.”

Speaking with WWD, Cooper shared, “Because this is a new segment of lash at mass, we’re putting an emphasis on application education. First and foremost, we’ve included a detailed application how-to on the promotional display in retailers so consumers can see then and there how the lashes work.”  The brand has created application how-to videos, which will be shared across Ardell’s social media platforms.