Posts Tagged ‘Ardell’
When Ardell, the leading lash innovator in the beauty business, ventured into the color cosmetics business this June, Ardell Beauty naturally launched a five-piece essential collection to complement its legendary lashes. By September, though, the brand had expanded its inventory to include more than 100 colored lip and eye products, found exclusively at Sally Beauty. In spite of its rapid expansion, Ardell Beauty is actually 34 years in the making! And no matter how much we love the brand’s luscious lipsticks, stains, and liners, we’ve got hungry eyes for its highly-coveted Pro Eyeshadow Palettes developed with real professionals, such as Jade Munson! Lights, Shimmer, Action! offers 15 on-trend shimmer shades, while So Mattely In Love With You! contrasts with 15 versatile mattes. Shadows have a luxurious, silky texture and glide on evenly, while providing long-lasting, rich color from day to night!
After falling in and out of love with our One Two Lashes (our last pair fell apart and Customer Service failed to replace them), we were thrilled to learn that Ardell, the leader in artificial lashes, is launching an affordable line of magnetic lashes. Launching in January, The Magnetic Collection will be sold in most mass-retailers (including Sally Beauty, CVS, Rite Aid, Target, ULTA, Wal-Mart, and Walgreens) and retail for $13.99. The collection includes Feathered and Demi Wispies, full lash strips, and two Accent segments for the outer corners of eyes. According to Terri Cooper, Executive Vice President of American International Industries, Ardell’s parent company, the brand’s magnetic lashes are “budge proof.”
Speaking with WWD, Cooper shared, “Because this is a new segment of lash at mass, we’re putting an emphasis on application education. First and foremost, we’ve included a detailed application how-to on the promotional display in retailers so consumers can see then and there how the lashes work.” The brand has created application how-to videos, which will be shared across Ardell’s social media platforms.