Just in time for National Lipstick Day, Avon is introducing the Kiss Breast Cancer Goodbye campaign in partnership with the American Cancer Society Making Strides Against Breast Cancer. According to the American Cancer Society, approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime and 70% of cases are treatable when detected early. To build breast health awareness, Avon is encouraging supporters to put on their lipstick, blow a kiss on their social media feeds, tag 8 friends and use the hashtags #KissBreastCancerGoodbye and #AvonMakingStrides.
The Avon Kiss Breast Cancer Goodbye campaign will serve as a lead up to the company’s Breast Cancer Awareness Month activities in October, which also includes its national presenting sponsorship of the American Cancer Society Making Strides Against Breast Cancer, the nation’s largest network of fundraising events for breast cancer. In addition, Avon will donate 15%* of the price of their best-selling Avon True Color Nourishing Lipstick purchased throughout October to American Cancer Society’s breast health programs that benefit women throughout the year. (more…)