Posts Tagged ‘Balmain’


Monday, April 16th, 2018


Queen Bey gave fans a royal performance at the Coachella Music Festival on Saturday night.  The 26-song extravaganza (dubbed “Beychella”) featured a marching band — complete with majorettes and back-up dancers, high-profile guest appearances (Destiny’s Child, Jay-Z, and Solange Knowles), wardrobe changes (courtesy of Balmain), and even polish changes.  Naturally Beyoncé turned to L’Oréal Paris Celebrity Makeup Artist, Sir John, to help create her signature looks.  Here we take you through his step-by-step!

Sir John began by focusing on eyes. For Beyoncé’s shadow he utilized a warm, matte terracotta shadow as the base shade. He then mixed two loose glitters together – one in a copper color and the other in an iridescent purple – and placed on the ball of her eyes.   Next, he used a black liner on top and a MAC coffee-colored Eye Pencil on the bottom lashes. He prefers to do this black/brown liner combo because the coffee brown helps to bring in some softness to the eye, whereas black liner on the bottom sometimes weighs the eye down.  For Beyoncé’s lashes, Sir John wanted to give her a super feathery, voluminous look. He first curled the lashes to give them a lift and then applied generous coats of his go-to mascara, L’Oréal Paris Voluminous Lash Paradise.



Monday, August 21st, 2017

L’Oréal Paris and French fashion house, Balmain, have teamed up to create a daring 12-shade lipstick collection which will launch next month during Paris Fashion Week.  Balmain Creative Director, Olivier Rousteing, posted images from the new campaign on Instagram with the tag, #getready.  Images feature twelve models of different origins, including Lara Stone, Ysaunny Brito, Soo Joo Park, Doutzen Kroes, Neelam Gill, and Alexina Graham.  Speaking with WWD in May, Rousteing said, “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” adding, “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

The capsule, due to be released in September, features three couture packs of L’Oréal Paris’s iconic Colour Riche Matte Lipcolours:  Rock, Couture, and Glamazone, available in metallic matte shades.  A wearable golden tasseled lipstick pendant, rifting on Rousteing’s Fall 2017 runway talisman accessory, will become available later this fall.


Thursday, July 20th, 2017

Debuting her latest campaign on Instagram, Kylie Jenner was revealed as the face of Apple’s collaboration between Dr. Dre’s Beats Headphones, and French fashion house, Balmain.  “Timed with the opening the Balmain Flagship at 8421 Melrose Place in Los Angeles, Balmain and @beatsbydre launch today a new collaboration featuring two exclusive custom designs of Beats’ popular Powerbeats3 Wireless and Beats Studio Wireless headphones.”