Benefit Cosmetics, who has monetized largely from its influencer marketing program, has tapped ten international influencers to create limited-edition brow kits. Los Angeles-based influencer, Desi Perkins (above), debuts her Bomb-Ass Brows! by Desi Perkins on Wednesday on-line and in-stores on December 4th. The kit includes four full-sized Benefit brow bestsellers (my brow pencil, high brow highlight & lift pencil, foolproof brow powder, 240HR brow setter), a mini ka-BROW! cream-gel, and an angled brow brush with spoolie for $59.
Beginning on January 1, similar kits will be launched by international influencers, Anna Saccone (United Kingdom), Ischtar “Isi” Isik (Germany), Nicole Husel (Italy), Risabe (South Korea), Lizy P (Spain), MK (China), Marie Lopzez (France), Chloe Morello (Australia) and Hanan Alnajadah (Kuwait), in their respective territories, using products already created by Benefit. Some spillover between markets is expected.