Posts Tagged ‘Benefit Cosmetics’

BENEFIT ENLISTS GLOBAL INFLUENCERS FOR BROW KITS

Wednesday, November 28th, 2018

image courtesy of Benefit Cosmetics

Benefit Cosmetics, who has monetized largely from its influencer marketing program, has tapped ten international influencers to create limited-edition brow kits.  Los Angeles-based influencer, Desi Perkins (above), debuts her Bomb-Ass Brows! by Desi Perkins on Wednesday on-line and in-stores on December 4th.  The kit includes four full-sized Benefit brow bestsellers (my brow pencil, high brow highlight & lift pencil, foolproof brow powder, 240HR brow setter), a mini ka-BROW! cream-gel, and an angled brow brush with spoolie for $59.

Beginning on January 1, similar kits will be launched by international influencers, Anna Saccone (United Kingdom), Ischtar “Isi” Isik (Germany), Nicole Husel (Italy), Risabe (South Korea), Lizy P (Spain), MK (China),  Marie Lopzez (France), Chloe Morello (Australia) and Hanan Alnajadah (Kuwait), in their respective territories, using products already created by Benefit.  Some spillover between markets is expected.

UNDERCOVER AGENT REVEALED: KIT!

Thursday, October 11th, 2018
AGE:  37
CITY/STATE:  Baltimore, MD
PHILOSOPHY: Confidence is the most beautiful thing you can wear.
AM BEAUTY ROUTINE:  Wash face with Yes to Coconuts Energizing 2-in-1 Scrub & Cleanser. Pat on Jurlique Activating Water Essence. Apply Ole Henricksen Truth Serum and moisturize with Drunk Elephant Virgin Marula Luxury Oil, Smashbox Photo Finish Pore Minimizing Primer, Physician’s Formula Mineral Wear Talc-Free All-in-1 ABC Cushion Foundation, The Beauty Crop Blush Duo in Papaya Don’t Preach, Stila Eye Shadow Compact in Kitten (using my finger to apply), Benefit Cosmetics They’re Real Lengthening Mascara, Clinique Almost Lipstick in Black Honey, Clinique Blended Face Powder in Invisible Blend.
PM BEAUTY ROUTINE:  Remove makeup with Pond’s Cold Cream Cleanser and cleanse face with Noxema Classic Clean Cleanser.  Tone with Zen Med AHA/BHA Complex and pat on Jurlique Activating Water Essence. Apply Dermalogica Age Smart Overnight Repair Serum and moisturize with Trilogy Certified Organic Rosehip Oil.
CAN’T LIVE WITHOUT PRODUCT:  Trilogy Certified Organic Rosehip Oil
CAN’T LIVE WITHOUT COSMETIC:  Benefit They’re Real Lengthening Mascara
MOST EXPENSIVE PRODUCT:  Chanel Travel Makeup Palette
BEST BARGAIN PRODUCT:  Olay Beauty Bars
FAVORITE BEAUTY TOOL: Eyelash Curler
MISC:  Always dress for yourself first. If you create your syle based on what you like, not what others like, you will always be happy.

DOES IT COME IN MY SIZE TOO?

Tuesday, October 2nd, 2018
 
We are coveting pieces from the new Benefit X PBteen Collection.  Drawing inspiration from Art Deco design and retro 1970’s shapes and silhouettes, the Benefit x PBteen Collection features chic home furnishings, bedding, décor, beauty and vanity accessories, as well as lively wall art.  The curved pink velvet Benefit Vanity Chair adds elegant style to any room, while the Benefit Round Marquee Mirror illuminates with classic Hollywood style vanity lights. While the gold Benefit Mirrored Beauty Cart makes organizing both stylish and easy, our favorite is the Benefit Gorgeous Travel Vanity, which really defines on-the-go glam!  One question — do these items come in adult-sizing?