Glamorous gals are taking a page from Gwen Stefani’s playbook and going platinum these days. Take Kylie Jenner (left) and Sofia Richie (right), who both have adopted the striking look. Celebrity colorist and Creative Director of goodDYEyoung, Brian O’Connor, is frequently asked by clients to help them attain those uber-blonde locks. After all, there are so many variables when lightening up one’s natural base color. He addresses them here with Beauty Undercover!
- O’Connor tells clients to select the right shade of blonde for their skin tone and eye color. This ensures that “you’re complementing features not making them harsh.”
- When starting, try not to go more than 2-3 shades lighter than one’s natural color to avoid brassiness (you know, chick fuzz blonde). “However, if you have darker hair and want it super light, use purple toned shampoos and conditioners as well as ash based toners or glazes to help cancel out the warmth.”
- “If you’re bleaching at-home there are always risks involved – with over-processing being the biggest concern. Read the instructions carefully, and follow them to avoid too much damage.”
- When going for a bright platinum (and not a golden shade), O’Connor says that a conditioning bleach product is a must. We like goodDYEyoung Lightening Kit because it contains aloe, rice flour, amino acids and hair Keratin to safely lift color while maintaining its integrity.