Posts Tagged ‘Brian O’Connor’

TIPS FOR GOING PLATINUM!

Tuesday, September 20th, 2016

platinum

Glamorous gals are taking a page from Gwen Stefani’s playbook and going platinum these days.  Take Kylie Jenner (left) and Sofia Richie (right), who both have adopted the striking look.  Celebrity colorist and Creative Director of goodDYEyoung, Brian O’Connor, is frequently asked by clients to help them attain those uber-blonde locks.  After all, there are so many variables when lightening up one’s natural base color.  He addresses them here with Beauty Undercover!

  • O’Connor tells clients to select the right shade of blonde for their skin tone and eye color.  This ensures that “you’re complementing features not making them harsh.”
  • When starting, try not to go more than 2-3 shades lighter than one’s natural color to avoid brassiness (you know, chick fuzz blonde).  “However, if you have darker hair and want it super light, use purple toned shampoos and conditioners as well as ash based toners or glazes to help cancel out the warmth.”
  • “If you’re bleaching at-home there are always risks involved – with over-processing being the biggest concern. Read the instructions carefully, and follow them to avoid too much damage.”
  • When going for a bright platinum (and not a golden shade), O’Connor says that a conditioning bleach product is a must.  We like goodDYEyoung Lightening Kit  because it contains aloe, rice flour, amino acids and hair Keratin to safely lift color while maintaining its integrity.

SWAG ALERT: HAIR COLOR THAT’S TO-DYE-FOR!

Monday, September 5th, 2016
Ex-Girl - swatch - side view (1)This summer we decided to experiment with pink hair, in support of breast cancer awareness.  After spending hours (and lots of money!) at the salon, we finally got the color just right.  But when looking for a product to keep our tips hot pink (rather than carnation pink), we were at a loss.  And what if we decided to change things up with an even bolder hue?  Fortunately, we discovered goodDYEyoung, founded by Paramore’s pop-punk Grammy Award-winner, Hayley Williams, and her longtime Nashville-based colorist Brian O’Connor.  goodDYEyoung is a premier developer of proprietary DIY semi-permanent, professional grade hair pigments.  Cruelty-free and vegan, GDY stands on the premise that there is no wrong way to express yourself, and aims to create an all-inclusive counter culture that inspires more creativity, more community, and most of all, more color.

goodDYEyoung is offering twenty lucky Beauty Undercover Subscribers an opportunity to SWAG their choice of Professional Grade Pigment and Fader Professional Grade Pigment for Customization (retail $27.98) simply by following them on Instagram (or Facebook, if you don’t have Instagram) and entering  here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.  **You must include your preferred Pigment for your entry to be valid.