Global pop icon, Britney Spears, has partnered with Revlon to launch her latest gender-neutral fragrance, Britney Spears Prerogative. The olfactive statement, composed of pink pepper, espresso and amber wood with exotic drops of Latex Petals and Red Calla Lily, aims to exude authenticity and individuality. However the refreshing, fruity top notes and warm, woody base form a dichotomy. Like the fragrance, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities.
The Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature. “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” shared Spears who began her fragrance endeavors in2004 with Curious. Prerogative is now the entertainer’s 24th scent.
“The Britney Spears fragrance portfolio evolves with each new scent,” said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. “With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career … From design to scent to campaign concept, Prerogative is all about pushing boundaries.” The fragrance will be available at Walmart in-stores and online nationwide in July and at Kohl’s in August.