Posts Tagged ‘Britney Spears’


Tuesday, July 17th, 2018


Global pop icon, Britney Spears, has partnered with Revlon to launch her latest gender-neutral fragrance, Britney Spears Prerogative.  The olfactive statement, composed of pink pepper, espresso and amber wood with exotic drops of Latex Petals and Red Calla Lily, aims to exude authenticity and individuality.  However the refreshing, fruity top notes and warm, woody base form a dichotomy. Like the fragrance, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities.

The Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature.  “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” shared Spears who began her fragrance endeavors in2004 with Curious.  Prerogative is now the entertainer’s 24th scent.

“The Britney Spears fragrance portfolio evolves with each new scent,” said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. “With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career … From design to scent to campaign concept, Prerogative is all about pushing boundaries.”  The fragrance will be available at Walmart in-stores and online nationwide in July and at Kohl’s in August.


Tuesday, March 20th, 2018

After several days of teasing its big announcement, French fashion label, Kenzo Paris, has confirmed that Britney Spears is its new face.  The “Queen of Pop,” 36,  was photographed by Peter Lindbergh for the brand’s new campaign, La Collection Memento No2.  Faturing the iconic Bamboo Tiger print, the collection hearkens to the 1986 runway debut of Kenzo Jeans.  Interviewed by Vogue, Spears shared, “This collection is very youthful. We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

In a press release, Creative Director, Humberto Leon, compared Spears to Michael Jackson and Madonna.  “She is a legend in her field. We will remember her for the rest of everyone’s lives as an icon … I think that in many ways, growing up she is also synonymous with denim with me. When her and Justin [Timberlake] came out in their denim outfits, that is like an iconic look.”  #KenzoLovesBritney


Sunday, August 28th, 2016
Britney It has been 10 years since Britney Spears graced the stage of the MTV Video Music Awards, and on Sunday night, the “Queen of Pop Music” made her epic comeback with the body of a 22-year-old and some serious bombshell hair.

Celebrity stylist, Lorenzo Martin, first worked his magic with ColorProof’s Evolved Color Care and styling products, specifically designed to preserve color treated hair.  Martin began styling by using the line’s Evolved Color Care LiftIt Color Protect Foam Mousse on wet hair from roots to ends.  Next, the he thoroughly blew Spears’ hair with Bio Ionic’s Ultralight Speed Dryer until the hair was smooth. He then wrapped hair around with the Bio Ionic Long Barrel Curling Iron and left the ends out adding a little shake at the end to loosen the curl.  To complete the look, he applied ColorProof Evolved Color Care PowderFix Texturizing Powder and a little ColorProof Evolved Color Care HumidityRx Anti-Frizz WeatherProof Spray.