Posts Tagged ‘Camila Cabello’

CAMILA CABELLO RETURNS TO HAVANA!

Monday, July 9th, 2018

L’ORÉAL PARIS AND CAMILA CABELLO UNVEIL NEW MAKEUP COLLABORATION: HAVANA (PRNewsfoto/L’Oréal Paris)

Singer-songwriter Camila Cabello’s love of Havana extends well-beyond her music.  Havana is now the name and inspiration behind a new L’Oréal Paris fourteen-piece limited-edition makeup collaboration, launching on July 15 exclusively at Ulta.comDesigned by Cabello, the capsule features natural-looking, universally-appealing shades with vibrant packaging.   Included are two Havana Sun-Lit Bronzers, three shades of Havana Gotta Give BrowHavana Flash Liner, four Havana Lip Dews, and four Havana Eye Shadows.  The collection, which retails between $9.99 – $14.99, embodies Cabello’s everyday approach to makeup – effortless and glowing – with a playful mix of wearable colors suitable for all skin tones.

“I am extremely proud and excited about the Havana collection,” says Cabello. “I wanted to create products that not only I would personally wear, but that would work well across various skin tones. For me, looking and feeling my best helps fuel my confidence and I hope to inspire other people to feel the same.” (more…)

CAMILA’S COMEBACK!

Friday, January 26th, 2018

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care “Comeback” Campaign (PRNewsfoto/L’Oreal Paris)

L’Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage – whether from heat styling, dryness or color processing — in the form of a comeback.  To bring the brand’s “Comeback Campaign” to life, L’Oréal Paris spokeswoman and singer-songwriter Camila Cabello shares her personal and hair comeback stories. The first part of her integrated campaign will debut with a 60 second commercial this weekend.

“I think a comeback is defined as struggling through something and having the strength and resolution to push past it,” says Cabello. “For me, it was about taking chances, aiming high and believing that I was worth it. I can now finally hear everything my heart was telling me.”  The Extraordinary Oil collection, which Camila’s campaign focuses on, targets dry and undernourished hair.

AJA NAOMI KING JOINS THE FACES OF L’ORÉAL PARIS!

Thursday, November 30th, 2017

Photo Credit: Paola Kudacki (PRNewsfoto/L’Oreal Paris USA)

L’Oréal Paris has named actress Aja Naomi King its newest spokeswoman. One of Hollywood’s top ingenues, the Yale graduate and  “How to Get Away with Murder” star attributes her love of beauty from a young age to her mom.  “Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her,” she said.  “Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did.”

In her newest role, King joins an esteemed roster of spokeswomen including Julianne Moore, Eva Longoria, Elle Fanning, and Camila Cabello, among others, in representing the brand.  She will serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017.  “Makeup became my armor growing up,” King confessed. “It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.”   (more…)