Cara Delevingne, 25, has signed on to be the face of Dior Beauty’s new anti-aging skincare line, Capture Youth. Targeted at millennials and thirty-somethings, the line is comprised of a day cream and five serums, focusing on the use of antioxidants in preventative skin care. “The younger you start, the more chances you have to keep youthful features for a longer time,” explains Edouard Mauvais-Jarvis, environmental director and scientific communication director of Parfums Christian Dior, in an interview with WWD. Capture Youth, which debuts early January the Americas, Japan, China and Russia, is designed to preemptively fortify the skin’s antioxidant defense system (also known as glyoxalase) against environmental damage.
Partnered with the European Institute of Antioxidants, Dior Science was able to measure the amount of antioxidant and oxidative activity in the skin and then target skin’s glyoxalase with help from scientists at the Université Pierre et Marie Curie. “Anticipation is the key,” said Mauvais-Jarvis. “We have developed an extract of Florentine iris,” the hero ingredient found in Age-Delay Advanced Creme, “that is able to increase the activity of glyoxalase.” The accompanying serums are 85% natural and include ingredients such as murunga plum, cotton peptides, and polyphenols from green and white tea. Together they target specific skin concerns to create a custom experience.
Posts Tagged ‘Cara Delevingne’
At Chanel’s Métiers d’Art runway show in Paris, models returned to an era of romance, civility, and grace. Hairstylist, Sam McKnight, accessorized loose ponytails with brightly-colored silk flowers, complimenting feminine, rose-kissed lips; yet, the unexpected appearance of stark, white-rimmed eyes, by Tom Pecheux (who created sultry looks at last week’s Victoria’s Secret show) may be Spring’s boldest statement. Karl Lagerfeld muse, Cara Delevingne, led the procession, followed by a trio of famous offspring: Georgia May Jagger, Lily-Rose Depp, and Sofia Richie.