On October 20-21, 2018, Sephora will commemorate its 20-year success in the United States with the launch of SEPHORiA, a two-day beauty event fusing high-touch physical and digital experiences at The Majestic Downtown in Los Angeles. This year’s theme, House of Beauty, will invite guests to literally unlock a new beauty experience behind every door. The interactive rooms will immerse beauty lovers in highly experiential and customized activities featuring more than 50 of Sephora’s most-loved prestige beauty brands. Guests can create and share their own beauty adventure by exploring new inspirational looks, testing and trying hundreds of products and learning to master new makeup techniques.
Sephora will also collaborate with influential top-tier beauty ambassadors for SEPHORiA’s social campaign to further fuel excitement and awareness. Several of these beauty gurus — including Charlotte Tilbury, Jen Atkin, Kandee Johnson, Chrissy Teigen, Mario Dedivanovic, Dr. Dennis Gross, and others — will also be on-site with Sephora to further encourage learning, inspiration, play and sharing among attendees.
“At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty – from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level,” said Deborah Yeh, SVP of Marketing and Brand, Sephora. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies.”