With the success of eponymous color cosmetics collections by Pat McGrath and Charlotte Tilbury, the door is open for other superstar makeup artists to make an entrance. We can’t wait for Gucci’s … that is Gucci Westman’s. Joining forces with husband, David Neville (co-founder of Rag & Bone), to create Westman Atelier. Debuting in April as a six-product “consciously crafted” (translation: cleanly formulated, yet, designed for high efficacy) complexion-focused venture (products include foundation, blush, highlighter, and contour sticks, bronzer, and concealer). The hero product is expected to be Westman’s foundation, which comes in eleven shades, evoking Westman’s signature no-makeup makeup look. Yet, the brand may to expand into lifestyle.
Westman and Neville have been developing the line for the past three years, since Westman, 47, left her position of four years as International Artistic Director of Lancôme, following a seven-year stint at Revlon. Speaking with WWD Westman, shared, “I’m looking for transparency and authenticity. I try to combine makeup and skin care, which is actively doing something, but in a gentle manner. I don’t see the need to just color and correct. I want to fix,” Westman emphasized. “I’m so tired of the glossy, retouched pictures. I just want to go back to real. When I first started working in fashion and with big actresses I always just wanted to choose something about them that they had not seen a certain way – but not transforming them. It’s an amplified version.”