Posts Tagged ‘clairol’
We all love a good pop-up store and beauty pop-ups have been appearing all over Manhattan. The latest is The Loft by Clairol Nice ‘n Easy. Attempting to reinvigorate the at-home color market, the sixty-year-old Coty brand is inviting guests to visit its interactive space, learn about its recent reformulation (which includes a pleasant fragrance), and find their perfect match with the MyShade app. While the venue will not be selling any product, guest will be able to enjoy appearances by the Fearless Femmes, Color Director, James Corbett, and Color Ambassador, Shirley Gordon, and walk away with a custom portrait box. Located at 579 Broadway, The Loft will be open from March 23 through April 1.