Today Clarisonic launches two new models of its iconic facial device, the updated Mia Prima ($99) and the tech-savvy, multi-tasking Mia Smart ($199). Immediately available on Clarisonic.com, rollouts at Sephora, Ulta, QVC, and Amazon will follow. From August 8th through September 4th, the brand will allow consumers to “trade-in” their existing devices (including all existing Clarisonic devices and approved competitors) for a $25 credit applicable towards the purchase of a new Mia Smart.
The new Mia Smart is Clarisonic’s smartest device yet. Powered by the brand’s patented sonic technology, it is not only clinically proven to cleanse 6x better than hands alone – removing long-wear makeup 89% better than wipes – but it’s versatility is three-fold, expanding beyond cleansing into anti-aging and makeup application. Featuring a mobile app connectivity via Bluetooth, the Smart allows for a truly personalized experience. The new Mia Prima is the optimal device for daily cleansing with a simplistic, effective approach. The single 60-second Daily Cleanse Mode is suitable for all skin types via a one-button control. A Soft Start mode allows for easy acclimation to cleansing routines by starting all cleansing modes at 80% power on the first use and gradually climbing to full power after two weeks of use. (more…)