Posts Tagged ‘Clé de Peau Beauté’


Wednesday, September 5th, 2018

Global Brand Ambassador for Clé de Peau Beauté (PRNewsfoto/Clé de Peau Beauté)

Golden Globe and BAFTA-nominated actress, Zhang Ziyi, has been appointed a Global Brand Ambassador for Shiseido‘s Clé de Peau Beauté. In a new campaign premiering this fall, Ziyi will represent La Crème, the brand’s iconic illuminating product which moisturizes and retexturizes skin while diminishing the appearance of fine lines and laxity.  She joins Amanda Seyfried and Felicity Jones, who have also represented Clé de Peau Beauté.

Following her debut in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, Ziyi has gone on to appear in more than 20 movies including the internationally acclaimed Crouching Tiger, Hidden Dragon, House of Flying Daggers, and Memoirs of a Geisha. Her role in 2013’s The Grandmaster earned her 12 Best Actress Awards, making her the most awarded actress for a single film.

Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté says of the collaboration: “We have long admired Zhang Ziyi for her accomplishments and her dedication. Her beauty, warmth and generosity bring radiance to the world around her. Zhang Ziyi perfectly embodies the values of Clé de Peau Beauté because of her spirit and timeless elegance.”


Saturday, June 4th, 2016

Bloomberg announced on Friday that Japanese personal care company, Shiseido Co., will purchase U.S.-based Gurwitch Products LLC from Alticor Inc.  Founded in 1872 as Japan’s first Western-style pharmacy, Shiseido is one of the world’s oldest companies.  In addition its namesake luxury skincare brand, The Shiseido Group presently controls 97 subsidiaries in the prestige, cosmetics, personal care, digital, healthcare, education and retail spaces, including Clé de Peau Beauté, bareMinerals, Nars, Benefique, Joico, and Elixir.  The acquisition, led by the company’s American unit, will be financed with existing cash and loans, according to Shiseido.  The transaction will add Laura Mercier and ReVive, to help grow the company’s overseas presence in the luxury and anti-aging products market, helping it reach its target of more than 1 trillion yen ($9.2 billion) in 2020