One of 2018’s biggest trends was activated charcoal beauty products. We have enjoyed charcoal soaps. masks, shampoos and even facial sponges. Leave it to the folks at the number one dentist-recommended brand, Colgate, to launch a new line of toothpastes featuring this trending ingredient! Colgate Essentials with Charcoal contains micro-polishers to gently remove stains and impurities for whiter teeth, while its cooling mint flavor freshens breath. The Colgate Essentials Daily Toothbrush + Toothpaste With Charcoal features a charcoal-infused, tapered bristled toothbrush to provides deep and gentle cleaning along the gum line.