Posts Tagged ‘Covergirl’

COVERGIRL OPENS IN TIMES SQUARE!

Wednesday, December 5th, 2018

 

NEW YORK, NY – DECEMBER 04: Chanel Iman and Maye Musk (Photo by Mike Coppola/Getty Images for COVERGIRL) 

Celebrating the iconic opening of COVERGIRL’s flagship store on Times Square, the corner of 7th Avenue and 48th Streets came alive as industry VIPs explored the immersive beauty playground where COVERGIRL’s “I Am What I Make Up” brand philosophy came to life on Tuesday night. COVERGIRL’s own Maye Musk, Ayesha Curry and Shelina Moreda embraced the experience at the ultimate beauty destination, along with VIPs Chanel Iman, Delila Bell, Luna Blaise, Jackie Cruz and Olivia Palermo.
“It was a high-energy evening that left everyone feeling their personal version of beautiful,” says Ukonwa Ojo, CMO Coty Consumer Beauty. “This space truly personifies ‘I Am What I Make Up’ and we can’t wait for even more people to experience COVERGIRL first-hand.”  COVERGIRL’s Times Square Flagship store is open daily from 10AM-Midnight.

 

COTY ACHIEVES LEAPING BUNNY CERTIFICATION

Monday, November 5th, 2018

courtesy image

French beauty company, Coty, has announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for COVERGIRL, which is the largest makeup brand ever to be awarded this certification, the internationally-recognized gold standard for cruelty free designation.

Coty worked with Cruelty Free International to undergo a rigorous audit of the brand’s supply chain and ingredients, resulting in Leaping Bunny certifying that COVERGIRL products and ingredients are not tested on animals either by Coty or its suppliers.  As part of the strategic partnership, Coty has also committed that at least one more of its brands will become certified through the Leaping Bunny program by 2020. The company will leverage the knowledge it gained about global supply chain certification through this process to help drive more responsible practices across its brand portfolio and the beauty industry. (more…)

SWAG ALERT: FLOURISH MASCARA!

Monday, September 10th, 2018

Looking to give your lashes a blast?  COVERGIRL’s new Flourish is the latest addition to its LashBlast Collection of mascaras.  The highly-pigmented, buildable formula creates volume, while luxurious ingredients such as papaya, avocado, and coconut oils condition lashes as they create definition with each coat.  Available in Brown, Black Brown, Black, and Very Black, COVERGIRL mascaras are long-lasting and come in a wide range of formulas.

COVERGIRL is offering a limited number of lucky Beauty Undercover Subscribers an opportunity to SWAG its new Flourish by LashBlast mascara (retail $9.49) simply by following them on Instagram (or Facebook if you don’t have) and entering here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only (no PO Boxes, please).  Delivery is anticipated within 3-4 weeks from notification.  ***Please indicate color preference on your entry.