Imagine a custom skincare line which really takes your age, lifestyle, genetics, and needs into consideration, as opposed to the one-size-fits-most approach. One developed by a Stanford scientist and a Harvard MBA with a database of more than 8 million reviews to see which skincare ingredients work best with each skin type. No need to imagine any longer; Y Combinator-backed PROVEN Beauty is here! Using machine learning and artificial intelligence from the Beauty Genome Project, custom skincare protocols are generated. Simply fill out the on-line quiz (answering questions about age, ethnicity, lifestyle, and geographic location). The data from the quiz is calculated, and a unique skin profile is created. The PROVEN System includes a Custom Toner, Custom Night Serum, Custom Night Cream, and Custom Day Serum, each addressing our individual needs — whether it be brightening, protecting, nourishing, or protection against free radical damage. All PROVEN products contain non-toxic, all-natural ingredients that are paraben, alcohol, SLS, fragrance, and petrochemical free.