Wild, tropical aloe vera plant is found in many consumer products including juice, skin lotions, and ointments. It is a mainstay for treating minor sun burns and skin irritations. Consumers have been surprised to learn that the aloe gels they purchased in store-brand products from national retailers Wal-Mart, Target and CVS, actually contains no aloe. According to a report in Bloomberg, sample testing proved that the ingredient aloe barbadensis leaf juice, which was listed as either the first or second ingredient following water, was imperceptible in each formula.
Bloomberg had analyzed Wal-Mart’s Equate Aloe After Sun Gel with pure aloe vera; Target’s Up & Up Aloe Vera Gel with pure aloe vera; CVS Aftersun Aloe Vera Moisturizing Gel; and Walgreens Alcohol Free Aloe Vera Body Gel. According to the report, the lab which performed the testing requested anonymity. “You have to be very careful when you select and use aloe products,” said Tod Cooperman, president of White Plains, New York-based ConsumerLab.com, another lab which has done aloe testing in the past.