In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend. A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
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L’Oréal Paris and French fashion house, Balmain, have teamed up to create a daring 12-shade lipstick collection which will launch next month during Paris Fashion Week. Balmain Creative Director, Olivier Rousteing, posted images from the new campaign on Instagram with the tag, #getready. Images feature twelve models of different origins, including Lara Stone, Ysaunny Brito, Soo Joo Park, Doutzen Kroes, Neelam Gill, and Alexina Graham. Speaking with WWD in May, Rousteing said, “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” adding, “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
The capsule, due to be released in September, features three couture packs of L’Oréal Paris’s iconic Colour Riche Matte Lipcolours: Rock, Couture, and Glamazone, available in metallic matte shades. A wearable golden tasseled lipstick pendant, rifting on Rousteing’s Fall 2017 runway talisman accessory, will become available later this fall.