Posts Tagged ‘Dove’

NO MORE FLAKY DANDRUFF!

Thursday, April 5th, 2018

photo courtesy of Shutterstock.com

Dandruff is a harmless, frequently itchy condition which affects up to 40 per cent of people over the age of 30.  It usually begins between the ages of 10 and 20 and causes great embarrassment. Dr. Janet Prystowsky, a leading leading board certified dermatologist in Manhattan, takes a closer look at dandruff.

What Causes Dandruff?  According to Dr. Prystowsky, dandruff is traditionally caused by the accumulation of dead skin cells and skin oils (sebum) that are a part of normal scalp function. “Sebum is produced in hair follicle oil glands, and skin cells slough from the scalp surface just as they do from the rest of your body,” she explains. “It is a part of normal skin cell turnover.”  However, you may also get excessive dandruff if you have scalp skin diseases such as psoriasis, eczema, and seborrheic dermatitis.  Skin infections with fungus (tinea capitus), head lice, or Staph may also trigger excessive flaking.

Can Dandruff Be Washed Away? Dr. Prystowsky suggests washing the scalp by shampooing every few days to easily remove dandruff.  If one has dandruff from seborrheic dermatitis, using a shampoo with antifungal agents will leave the scalp clear of flakes and the hair more manageable than with other dandruff shampoos.  “I’ve worked with the Dove brand and have recommended their products to patients for years,” Dr. Prystowky shares. There are many great shampooing options for controlling mild to moderate dandruff.  However, for more persistent and difficult to control dandruff, “you should see your dermatologist to see if a prescription antifungal, antibiotic, or topical steroid are indicated to treat your dandruff problem,” she warns. (more…)

DOVE X CARTOON NETWORK PARTNER ON SELF-ESTEEM CAMPAIGN

Wednesday, April 4th, 2018

Dove Announces Global Partnership With Cartoon Network’s Steven Universe to Build Self-Esteem and Body Confidence in Young People Using Mainstream Entertainment for the First Time (PRNewsfoto/Dove)

In the wake of sever public relations blunders, Dove has announced a two-year global partnership with Cartoon Network’s Steven Universe to educate young people on body confidence through the cartoon’s themes of inclusivity and empowerment, world, and characters.  This comes from the Dove Self-Esteem Project, which was launched in 2004 to help young people build self-esteem and body confidence through educational programs. Research shows that children’s media can be a powerful source of influence on young viewers’ body image and emotional intelligence, with carefully designed inclusive content creating more positive attitudes and behaviours towards their own health and others.  Based on this knowledge, the program hopes to reach more than 60 million young people globally by 2020.

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DOVE MISSES THE MARK WITH “INSENSITIVE” AD

Sunday, October 8th, 2017

Beauty brand, Dove, recently missed the mark with a social media advertisement promoting its Deep Moisture Body Wash.  The campaign first features a black woman in a brown t-shirt who removes her top, transforming into a white woman wearing a cream t-shirt who removes her top (and, again, transforms into an Asian woman wearing a beige t-shirt). Observed by makeup artist and blogger, Naomi Blake, the images were reposted on her Facebook page with the caption, “So I’m scrolling through Facebook and this is the #dove ad that comes up …. ok so what am I looking at …”  Blake’s post focusing on Dove’s alleged racial-insensitivity went viral over the weekend and by Saturday, the Unilever brand issued an apology:  “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully.  We deeply regret the offense it caused.”

Dove’s public relations firm, Edelman, issued its own statement:  “As a part of a campaign for Dove Body Wash, a 3-second video clip was posted to the U.S. Facebook page. This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened. We have removed the post and have not published any other related content. We apologize deeply and sincerely for the offense that it has caused and do not condone any activity or imagery that insults any audience.”  The backlash against the beauty brand has been harsh, especially as it is clear that Dove embraces diversity in its media campaigns.  It partners with the Warrior Woman Project for body positivity, encourages diversity through its thirteen year-old #RealBeauty campaign, and has even launched The Dove Self Esteem Project.

Poorly articulated, yes.  But racist?  Probably not.  Next time, Dove, please ditch the clichéd colored t-shirts — as its BCA why not think pink??