In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend. A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
Posts Tagged ‘Elle Fanning’
L’Oréal Paris has named actress Aja Naomi King its newest spokeswoman. One of Hollywood’s top ingenues, the Yale graduate and “How to Get Away with Murder” star attributes her love of beauty from a young age to her mom. “Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her,” she said. “Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did.”
In her newest role, King joins an esteemed roster of spokeswomen including Julianne Moore, Eva Longoria, Elle Fanning, and Camila Cabello, among others, in representing the brand. She will serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017. “Makeup became my armor growing up,” King confessed. “It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.” (more…)
Marking its second decade as the Official Cannes beauty partner at the 70th Cannes Film Festival, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in film with six of its ambassador actresses. The brand opens its Pop-up Boutique to all festival-goers, sharing its red carpet beauty looks under the new creative direction of global makeup director, Val Garland. This edition also welcomes the new L’Oréal Paris Global spokesperson, Elle Fanning, who makes her debut on the red carpet on May 17th. Each evening has a film hosted by different L’Oréal Paris actress:
May 17th Julianne Moore introduces Maps to the Stars, 2014, Award for Best Actress: 1h,52 minutes.
May 18th Susan Sarandon introduces Thelma and Louise, 1991, Out of Competition: 2h,10 minutes.
May 19th In her first role for the brand, Elle Fanning, new L’Oréal Paris actress ambassador, introduces Ginger & Rosa: 1h,30 minutes.
May 20th Aishwarya Rai introduces Devdas, 2002, Out of Competition: 3h,5 minutes.
May 21st Andie MacDowell presents Sex, Lies, and Videotape, 1989, Palme d’Or: 1h,40 minutes.
May 22nd Eva Longoria presents Lowriders, 2017, screening at the L’Oréal Paris Cinema following its worldwide release May 12th: 1h,39 minutes.