Posts Tagged ‘Eucerin’

BUSINESS OF BEAUTY: BEIERSDORF EXPANDS IN CHINA

Monday, May 14th, 2018

courtesy image

After a successful collaboration with JD.com and Alibaba, German manufacturer, Beiersdorf, is now entering a strategic partnership with NetEase Kaola, China’s leading online platform for cross-border trade. The boom in import goods in China has brought Kaola high double-digit growth rates since its founding just three years ago. The partnership gives Beiersdorf with its NIVEA brand access to this market, which grew by 80.6% in 2017 compared to the previous year.

In China “Made in Germany” brands stand for especially high quality and reliability. This is a trend that supports Beiersdorf’s growth in China and that the company can use for its other brands, too. “In addition to NIVEA we have other strong brands in our portfolio,” shares Ralph Gusko, Beiersdorf Board Member for Asia. “Our partnership is just beginning. We look forward to continuing to develop it together with Kaola in the future.”  Beiersdorf also produces beauty brands, Eucerin, LaPrairie, Labello, 8×4, Hansaplast, and Florena.

For Zhang Lei, CEO of NetEase Kaola, the cooperation with NIVEA means another important step in expanding trade relations with Europe.  “For Western countries entering the complex Chinese market is often associated with hurdles. We are pleased and very proud to be able to build bridges for a globally successful and popular brand like NIVEA.”

UNDERCOVER AGENT REVEALED: LIZ

Thursday, November 13th, 2014
Liz

 

CODE NAME:  Liz E
AGE:  37
CITY/STATE:  Detroit, MI
BEAUTY PHILOSOPHY:  Exfoliation is important! Find a regimen that works for you and be gentle to your skin!
AM BEAUTY ROUTINE:  Murad AHA/BHA Exfoliating Cleanser, Mario Badescu Facial Spray With Aloe, Herbs And Rosewater, Mario Badescu Peptide Renewal Serum, Olay Complete All Day Moisturizer with Sunscreen Broad Spectrum SPF 15 – Combination/Oily
PM BEAUTY ROUTINE:  Origins Clean Energy Cleansing Oil for Makeup Removal and/or Murad Clarifying Cleanser, Buf-Puf Singles: Normal to Dry Skin, Mario Badescu Facial Spray With Aloe, Herbs And Rosewater, Alpha Hydrox Intensive Serum, Lumene Bright Now Vitamin C Dry Skin Cocktail, Murad Intensive Wrinkle Reducer for Eyes
CAN’T LIVE WITHOUT PRODUCTEucerin, Aquaphor Healing Ointment and Smith’s Rosebud Salve Mocha Rose Lip Balm (more…)