In an unprecedented event, L’Oréal Paris hosted its first runway show, Le Défilé L’Oréal Paris, on the river Seine over the weekend. A wide audience watched the presentation from the Seine’s riverbanks, where spokespersons and models from different backgrounds appeared to walk over water (see below). Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
Posts Tagged ‘Eva Longoria’
Sharing with her more than 11.5 million fans #WhyWeWearBlack on Instagram, Reese Witherspoon led the #TimesUp initiative at Sunday night’s Golden Globe Awards. #TimesUp launched on Monday, signifies the end of abuse, harassment, discrimination, and the imbalance of power in the workplace. Joined by Tracee Ellis Ross, Eva Longoria, Brie Larson, Natalie Portman, Selena Gomez, and nearly 300 others, the group signed the anti-harassment action plan and committed to raising funds for the Times Up Legal Defense Fund. Women in Hollywood — from Meryl Streep, Carrie Washington, and Michelle Williams to Shonda Rhimes, Angelina Jolie, and Oprah Winfrey — all wore black, standing up in solidarity.
L’Oréal Paris has named actress Aja Naomi King its newest spokeswoman. One of Hollywood’s top ingenues, the Yale graduate and “How to Get Away with Murder” star attributes her love of beauty from a young age to her mom. “Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her,” she said. “Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did.”
In her newest role, King joins an esteemed roster of spokeswomen including Julianne Moore, Eva Longoria, Elle Fanning, and Camila Cabello, among others, in representing the brand. She will serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017. “Makeup became my armor growing up,” King confessed. “It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.” (more…)