While her sisters are busy hawking cosmetics, fragrances, and athleisure, top model, Kendall Jenner, is taking on the world of styling tools! Serving as the face for Formawell Beauty, a California-based haircare company, Jenner will use her social media presence to promote the Formawell Beauty X Kendall Jenner Runway Series. The capsule, which retails between $79.99-$119.99, includes an ionic dryer, curling iron, and styling wand, elegantly packaged in white and gold. An assortment of professional hairbrushes (priced at $14.99) will soon follow.
“I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition,” Jenner shared with WWD. “I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.” After its initial launch on December 8th, Jenner will work closely with the brand to develop subsequent products.