Posts Tagged ‘Frizz Ease’


Tuesday, April 10th, 2018

Camila Mendes for John Frieda (Michael Simon/ (PRNewsfoto/Kao USA Inc.)

Camila Mendes is making a statement.  The 23-year-old actress is joining John Frieda’s “Your Hair Talks.  Make A Statement” campaign.  Posting on Instagram, the Riverdale star shared, “So excited to reveal that I’m partnering with John Frieda Hair Care for an awesome new campaign! I’ve been using their Frizz Ease Extra Strength Hair Serum since I was in fifth grade, so this partnership truly is a perfect fit.”

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” says Heather Warnke, Director of Marketing, Kao USA Inc. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.”  Mendes, who has 7.5 million Instagram followers, will go live with her campaign in May.


Saturday, January 23rd, 2016
 NBC's "73rd Annual Golden Globe Awards" - Red Carpet Arrivals
People are still talking about actress Saoirse Ronan’s elegant red carpet Grecian hairdo, which gleamed with elements of gold threading.  According to celebrity hairstylist, Adir Abergel, “I loved how Saoirse’s Yves Saint Laurent dress was both romantic and modern at the same time – I wanted to bring in elements of the sleek, shiny and graphic lines to complete the look.”  Abergel shared his step-by-step so that all Undercover Agents could to Steal Saoirse’s Style!
  • Abergel prepped Saoirse’s hair by applying NEW John Frieda Luxurious Volume® Perfectly Full™ Mousse all over the roots.  He then created a part by following the highest arch in the brow, and dried her hair with a round brush.
  • Next, he flat ironed the ends, and tucked the deeply parted side of her hair behind her ear for a “clean look,” securing it with John Frieda Frizz Ease® KeraFLEX™ Flexible Hold Hairspray.
  • Creating some crisscross cornrow braids just below the ears, he wrapped them with gold thread, “to add some great architectural lines to the look.”  Once wrapped, Abergel again went over the back of Saoirse’s hair  with a flat iron, ensuring a “beautiful high finish.”
  • Abergel pinned the crisscrossed braids in place over the flat ironed hair, creating two gold lines.  To complete the look, he applied John Frieda Frizz Ease® Expert Finish™ Polishing Serum on the ends.