Posts Tagged ‘Inc.’

LUPITA & SAOIRSE REPRESENT CALVIN KLEIN WOMEN!

Monday, July 16th, 2018

Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty Inc., today revealed the worldwide print advertising campaign for the new fragrance CALVIN KLEIN WOMEN, the first Calvin Klein fragrance to be developed under the vision of Chief Creative Officer, Raf Simons.  The campaign, directed by artist, Anne Collier, features award-winning actresses, Lupita Nyong’o and Saoirse Ronan, both universally recognized for their unique talent, creativity, intelligence and strength of character.

The campaign champions iconic women and celebrates heroines of contemporary culture. Lupita and Saoirse are featured in a pair of striking and direct portraits, positioned next to chosen figures from the past who have inspired them – Eartha Kitt, Katharine Hepburn, Sissy Spacek, and Nina Simone — icons of femininity who have shaped their identities, as creatives, and as women.  “With this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity – a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.” said Raf Simons, Chief Creative Officer, Calvin Klein. “CALVIN KLEIN WOMEN is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.”

Lupita and Saoirse will also be featured in the CALVIN KLEIN WOMEN television campaign, directed by Anne Collier in New York City, and debuting worldwide later this summer.

BUYER BEWARE: ZYLAST TOPICAL ANTISEPTICS!

Wednesday, June 6th, 2018

photo: Shutterstock

The U.S. Food and Drug Administration on Wednesday filed a complaint against Innovative BioDefense, Inc. of Lake Forest, California, and Colette Cozean, the company’s president and chief executive officer, to prohibit them from selling Zylast topical antiseptics with claims that they are effective against infection by pathogens such as norovirus, rotavirus, flu virus, Methicillin-Resistant Staphylococcus Aureus (MRSA), and Ebola. Claims that a hand sanitizer can protect consumers against infection from pathogens are drug claims and therefore, these products are regulated by the FDA as drugs. These products from Innovative BioDefense, Inc. have not been proven to be safe and effective for these uses and are not approved by the FDA.

“Despite being warned by the FDA about their unproven claims, this company has continued to market their products as a tool for preventing infection from serious disease-related pathogens, without adequate evidence to support these uses,” said FDA Commissioner Scott Gottlieb, M.D. “We’re concerned that people potentially exposed to pathogens may use these products with a false sense of safety. This may result in infrequent hand washing, or the substitution of these products for protective gloves and clothing or hand washing, which are the principal methods for protecting against the spread of diseases. Today’s action reflects the FDA’s continued efforts to take appropriate enforcement action against those who market products with inappropriate or unproven claims that could potentially put patients’ health at risk.”

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NYX GOES HIGH-TECH!

Monday, December 11th, 2017

NYX Professional Makeup and Samsung Electronics America, Inc. announced on Monday the launch of an innovative virtual reality makeup tutorial, merging the world of beauty and technology like never before through Samsung Gear VR. The partnership allows both brands to push the boundaries of shopping at the intersection of beauty and technology.

The “Impossibly NYX Professional Makeup” experience, created in collaboration with VR production agency Cubicle Ninjas, leverages several key technologies, including lightfield capture, to bring NYX Professional Makeup fans closer than ever to their brand ambassadors. The experience includes three visually stunning makeup tutorials lead by top beauty vloggers Kristen Leanne, Mykie (also known as “Glam & Gore”), and Karen Sarahi Gonzales. Consumers can use the Gear VR Controller to select products they would like to learn more information about, and at the end of the experience, users will receive a special offer to purchase the products featured in the tutorial at a special price.