Posts Tagged ‘Jay Z’

JAY-Z JOINS PUMA BASKEBALL

Monday, June 18th, 2018

In an effort to relaunch its basketball sneaker line, after a nearly twenty-year hiatus, athletic brand, Puma, has named rapper/business mogul, Jay-Z, its new Creative Consultant (not President of Basketball, which had been reported widely). In his new role, Jay-Z will oversee marketing campaigns and product design.  His company, Roc Nation, has collaborated with the brand on several occasions in the past.

“It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have,” Adam Petrick, Puma’s global director of brand and marketing, told Complex.  “We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused.”

Recently, Puma has signed multi-year endorsement deals with first-round draft picks, Deandre Ayton, Marvin Bagley III, and Zhaire Smith.  While the athletic company made its last basketball endorsement deal with Vince Carter in 1998, on Monday it released limited-edition Walt “Clyde” Frazier sneakers, announcing that the legendary New York Knicks’ basketball has signed a lifetime endorsement deal.

STEAL BEYONCÉ’S COACHELLA STYLE!

Monday, April 16th, 2018

 

Queen Bey gave fans a royal performance at the Coachella Music Festival on Saturday night.  The 26-song extravaganza (dubbed “Beychella”) featured a marching band — complete with majorettes and back-up dancers, high-profile guest appearances (Destiny’s Child, Jay-Z, and Solange Knowles), wardrobe changes (courtesy of Balmain), and even polish changes.  Naturally Beyoncé turned to L’Oréal Paris Celebrity Makeup Artist, Sir John, to help create her signature looks.  Here we take you through his step-by-step!

Sir John began by focusing on eyes. For Beyoncé’s shadow he utilized a warm, matte terracotta shadow as the base shade. He then mixed two loose glitters together – one in a copper color and the other in an iridescent purple – and placed on the ball of her eyes.   Next, he used a black liner on top and a MAC coffee-colored Eye Pencil on the bottom lashes. He prefers to do this black/brown liner combo because the coffee brown helps to bring in some softness to the eye, whereas black liner on the bottom sometimes weighs the eye down.  For Beyoncé’s lashes, Sir John wanted to give her a super feathery, voluminous look. He first curled the lashes to give them a lift and then applied generous coats of his go-to mascara, L’Oréal Paris Voluminous Lash Paradise.

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BABY LOVE!

Wednesday, February 1st, 2017


Beyoncé nearly broke the internet on Wednesday with the Instagram announcement that she and husband, Jay Z, are expecting twins.  “We would like to share our love and happiness. We have been blessed two times over,” she posted. “We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters”