Posts Tagged ‘Jen Atkin’


Monday, October 8th, 2018

On October 20-21, 2018, Sephora will commemorate its 20-year success in the United States with the launch of SEPHORiA, a  two-day beauty event fusing high-touch physical and digital experiences at The Majestic Downtown in Los Angeles.  This year’s theme, House of Beauty, will invite guests to literally unlock a new beauty experience behind every door. The interactive rooms will immerse beauty lovers in highly experiential and customized activities featuring more than 50 of Sephora’s most-loved prestige beauty brands. Guests can create and share their own beauty adventure by exploring new inspirational looks, testing and trying hundreds of products and learning to master new makeup techniques.

Sephora will also collaborate with influential top-tier beauty ambassadors for SEPHORiA’s social campaign to further fuel excitement and awareness. Several of these beauty gurus — including Charlotte Tilbury, Jen Atkin, Kandee Johnson, Chrissy Teigen, Mario Dedivanovic, Dr. Dennis Gross, and others — will also be on-site with Sephora to further encourage learning, inspiration, play and sharing among attendees.

“At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty – from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level,” said Deborah Yeh, SVP of Marketing and Brand, Sephora. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies.”


Thursday, July 28th, 2016

Tack Talks

We’ve all either heard of or watched a TED Talk on-line.  Speakers have ranged from Bill Clinton and Madeline Albright to Deepak Chopra and Cheryl Sandberg.  But now its our opportunity to focus on The Business of Beauty.  The Tack Artist Group will hold its inaugural TACKTalks conference on Wednesday, September 7, 2016 in Beverly Hills, California. Designed for beauty industry artists looking to cultivate their personal brands into viable businesses, the exclusive event will offer up to 300 attendees an unprecedented opportunity to learn from and network with a panel of the industry’s top beauty influencers, insiders, and success stories.

Panelists, which include nail guru, Deborah Lippmann, celebrity hairstylist, Jen Atkin, and Glossier’s Emily Weiss, among others, will guide guests in the creation and development of their brand and marketing strategy, as well as share essential insider insights such as how to self-fund a product line, strategies for leveraging social media capital, and tips for finding a business partner.  For more information and purchasing tickets, please visit