Posts Tagged ‘John Frieda’


Monday, January 8th, 2018

Photo courtesy of Tractenberg & Co.

Inspired by Lily James’s elegant Valentino Golden Globes gown, celebrity hairstylist, Gregory Russell, created a soft and graceful updo to compliment the ruffled neckline and low back.
Starting with damp hair, he sprayed John Frieda Luxurious Volume Full Hydration Leave-In Detangling Mist on the ends and a golf ball-sized amount of Perfectly Full Mousse to the crown and roots.  Next he blow dried with a large, round brush and used a flat iron to create a natural looking wave.  A spritz of spray Volume Refresh Dry Shampoo added a soft texture, while some Secret Weapon Touch-Up Crème provided shine and definition.
Leaving a few wisps of hair out around the face, Russell tied the rest of the hair low at the nape of James’s head and split the ponytail in half.  He next tied a knot, fastening the ends loosely so it would have a soft, romantic feeling. Locking in the style with John Frieda Luxurious Volume Forever Full Hairspray, he completed the look with a gold stone hair pin, which he applied to the knot.  



Monday, September 11th, 2017

With New York Fashion Week in full-swing, we can’t help but flip for those voluminous hairstyles popping up on the runway.  Channeling looks from the ’70’s through the ’90’s, designers reminded us that full-bodied hair is always in style — regardless of the decade.  Creating volume is now easier than ever with John Frieda Luxurious Volume Perfectly Full Mousse.  This isn’t your mother’s mousse from the ’80s, though!  The light, airy foam contains Panthenol to add thickness to limp locks, and a healthy dose of caffeine leaves hair feeling clean and fresh.  The flexible formula ensures easy styling, for touchable, elegant hair without any crunch.

John Frieda is offering a limited number of lucky Beauty Undercover Subscribers an opportunity to SWAG its Luxurious Volume Perfectly Full Mousse simply by following them on Instagram (or Facebook if you don’t have) and entering here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.



Monday, August 28th, 2017

INGLEWOOD, CA – AUGUST 27: Vanessa Hudgens attends the 2017 MTV Video Music Awards at The Forum on August 27, 2017 in Inglewood, California. (Photo by Alberto E. Rodriguez/Getty Images)

For last night’s MTV Video Music Awards, Vanessa Hudgens’ hair made a slick-back but voluminous statement.  Celebrity stylist, Chad Wood, was inspired by the texture in Vanessa’s Yania Couture dress to create the sleek and chic style.

Wood began with wet hair and applied John Frieda Luxurious Volume Root Booster Blow Dry Lotion throughout.  Next he blowed the hair straight and back, styling each section away from the face and helping create extra volume at the crown.  Sectioning off the hair, he flat ironed the hair in 1” sections at a time, starting at the nape, and sprayed each section with John Frieda Luxurious Volume Forever Full Hairspray.  To give the hair a polished wet look, he applied John Frieda Frizz Ease Secret Weapon Touch-up Crème and then locked in the style with the brand’s Luxurious Volume Forever Full Hairspray.