Posts Tagged ‘John Frieda’


Monday, August 6th, 2018

You don’t have to be a blonde or even spend time at the shore to get effortless, beachy waves these days.  Thanks to John Frieda Hair Care, the cult-classic Beach Blonde line is back!  After being discontinued years ago, John Frieda Beach Blonde has returned with a four-product arsenal and improved formulations (even though the original Beach Blonde Ocean Waves Sea Spray Texturizing Styler didn’t need any improvement!). Formulated with real sea salt to create touchable, beachy waves, Sea Waves is lightly scented with coconut, which reminds us of summertime anytime we’d like!

John Frieda Hair Care is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG its Beach Blonde Ocean Waves Sea Spray Texturizing Styler (retail $9.99) simply by following them on Instagram (or Facebook if you don’t have) and entering here.



Tuesday, April 10th, 2018

Camila Mendes for John Frieda (Michael Simon/ (PRNewsfoto/Kao USA Inc.)

Camila Mendes is making a statement.  The 23-year-old actress is joining John Frieda’s “Your Hair Talks.  Make A Statement” campaign.  Posting on Instagram, the Riverdale star shared, “So excited to reveal that I’m partnering with John Frieda Hair Care for an awesome new campaign! I’ve been using their Frizz Ease Extra Strength Hair Serum since I was in fifth grade, so this partnership truly is a perfect fit.”

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” says Heather Warnke, Director of Marketing, Kao USA Inc. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.”  Mendes, who has 7.5 million Instagram followers, will go live with her campaign in May.


Monday, January 29th, 2018

For Sunday night’s Grammy Awards red carpet, Lady Gaga’s hair made a goth Victorian statement with a romantic, corseted braid.  Inspired by the design of Lady Gaga’s Armani Privé dress, celebrity stylist, Frederic Aspiras, was immediately reminded of the gowns and corsets of the Victorian era.

Aspiras began by spraying John Frieda Luxurious Volume Full Hydration Detangling Mist throughout Gaga’s wet hair to help comb out any tangles and then applied Luxurious Volume Perfectly Full Mousse for volume and texture.  Next he created a center park and dried the hair with a diffuser to “set” it.  While braiding both sides (leaving the center straight), Aspiras used Frizz Ease Clearly Defined Gel to control and maintain smoothness of the two side braids.  Towards the end of the locks, he merged both braids with the center section and and tied the ends with a clear elastic. Then, he wove the corset with a black lace.  To finish and hold the style, Aspiras sprayed several coats of Luxurious Volume Forever Full Hairspray.