Posts Tagged ‘Kylie Cosmetics’

SEED BEAUTY TO ENTER SKINCARE ARENA

Sunday, August 19th, 2018

Seed Beauty, the parent company of ColourPop, Kylie Cosmetics, and KKW Beauty, is launching its first skincare brand, Fourth Ray.  The five-piece collection will employ natural ingredients such as ginseng, willow bark, papaya enzymes and botanicals.  Initial offerings will include the BFD Cleaning Oil, AM to the PM Gel Cleanser, Keep Clear Clarifying Tonic, The Lightweight Hydrator, and Later Hater Spot Treatment, with items retailing between $10-14.  Fourth Ray will take a wellness-based approach to beauty and feature several accessories (highlights will be a rose quartz roller and a  set of silk scrunchies).  Three product bundles will be sold between  $22-$150.

Speaking with WWD, co-founder, Laura Nelson, shared, “I was trying to find really clean products that are 100 percent cruelty-free and vegan.  This was layered with so many customers asking ColourPop [on social media] what kind of skin-care we were using. It was incongruous [with our brand] to say we were using a $150 moisturizer or $200 serum. We knew we had an opportunity to have amazing, effective products at really accessible price points.”

Fourth Ray launches on-line August 23rd.

COSMETICS POPPING UP IN SAN FRANCISCO!

Wednesday, May 16th, 2018
Kylie Cosmetics will be popping up in San Francisco this Friday at 10 am.  The temporary outpost will feature some of the cosmetic maven’s recent collaborations — Kris x Kylie Collection, Kourt x Kylie Collection, and The Weather Collection — as well as several of its popular skus and even some branded merchandise from The Kylie Shop.

 

TREND ALERT: FUCHSIA EYES!

Sunday, April 22nd, 2018

Kylie Jenner is tickled pink!  In anticipation of the KOURT X KYLIE launch with sister Kourtney Kardashian, Kylie took a detour from her signature dark liner and nude lid, and opted for a flash of futuristic fuchsia.  Sharing the look on Instagram, Kylie wore shades from the green and pink palettes (MA$E all on the lid with DIAMOND in the inner corners), two of three launching on Tuesday, April 24th at 3pm PST at Kylie Cosmetics.