Kylie Jenner announced Tuesday on Instagram Stories that her highly-influential cosmetics brand, Kylie Cosmetics, will migrate from on-line to in-store at “EVERY Ulta Beauty store.” The leap, which takes place on November 17th, will begin with Jenner’s signature lip kits. The 21-year-old entrepreneur expects palettes and other coveted items to follow shortly.
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Indie beauty brand, Sheree Cosmetics, has sued Kylie Jenner and Kylie Cosmetics for the alleged theft of its “Born to Sparkle” makeup line. According to TMZ, Tiffany Herrmann of Sheree Cosmetics claims that her Born to Sparkle Glitter Palette, launched in 2017, was conceived prior to Kylie Cosmetics’ similarly-colored and packaged “Born To Sparkle” Glitter Eyes.
Jenner’s Born To Sparkle eyeshadow was one of many shades found in the Kylie Jenner Birthday Collection. However, according to TMZ, Sherre’s claims of trademark infringement may be a bit unfounded. Sheree Cosmetics allegedly filed filed for its trademark on August 30, 2018; yet, Kylie’s collection was launched on August 6th, 2018.
Speaking exclusively with Daily Mail, Herrmann shared, “We feel the need to protect our business. We worked really hard for it and we just want to make sure we protect Sheree Cosmetics and our ideas … I am a self-made woman and I just want to make sure everyone understands you need to keep an eye on your business and to protect it at all costs.” The one-year old Sheree Cosmetics is based in Spanish Fort, Alabama.
Seed Beauty, the parent company of ColourPop, Kylie Cosmetics, and KKW Beauty, is launching its first skincare brand, Fourth Ray. The five-piece collection will employ natural ingredients such as ginseng, willow bark, papaya enzymes and botanicals. Initial offerings will include the BFD Cleaning Oil, AM to the PM Gel Cleanser, Keep Clear Clarifying Tonic, The Lightweight Hydrator, and Later Hater Spot Treatment, with items retailing between $10-14. Fourth Ray will take a wellness-based approach to beauty and feature several accessories (highlights will be a rose quartz roller and a set of silk scrunchies). Three product bundles will be sold between $22-$150.
Speaking with WWD, co-founder, Laura Nelson, shared, “I was trying to find really clean products that are 100 percent cruelty-free and vegan. This was layered with so many customers asking ColourPop [on social media] what kind of skin-care we were using. It was incongruous [with our brand] to say we were using a $150 moisturizer or $200 serum. We knew we had an opportunity to have amazing, effective products at really accessible price points.”
Fourth Ray launches on-line August 23rd.