Posts Tagged ‘Lancome’


Wednesday, August 22nd, 2018

courtesy image

Lancôme has partnered with Brazilian influencer, Camila Coehlo, on a limited-edition collection of L’Absolu Rouge lipsticks.  Inspired by Coehlo’s “love of travel and home country of Brazil,” L’Absolu Rouge X Camila Coelho will feature ten beautiful shades ($32 each), including nudes, pinks, reds, and purples in both matte and cream finishes.  Developed with makeup artist and creative director, Lisa Eldridge, L’Absolu Rouge X Camila Coelho will launch next week exclusively at US Sephora locations and online at and


Monday, August 6th, 2018

Lancôme Ambassadress Julia Roberts in the new declaration film for La vie est belle (PRNewsfoto/Lancome)

Julia Roberts stars in Lancôme‘s new film, highlighting its La vie est belle fragrance.  Its theme is that happiness is most genuine when shared with others.  Launched in 2012, La vie est belle has made a global impact; it is the number one fragrance in Europe, number two in the United States, and the third best-selling fragrance in the world.
In Bruno Aveillan’s new La vie est belle film, Julia Roberts encourages us to share our bliss and multiply its effects.  With this new chapter, Lancôme reasserts its deep and sincere connection with women, and the vision of universal, free-spirited femininity that La vie est belle declares.
In the campaign, photographed by Alexi Lubomirski, Julia Roberts’ radiant look was created by Lancôme makeup artist, Genevieve Herr.  She used the brand’s Hypnôse Drama 01 Black, Teint Idole Ultra Long Wear Foundation and Lip Liner 202 Nuit & Jour.


Thursday, March 1st, 2018


Lancôme has announced its advocacy to the Write Her Future campaign, a global commitment to combat illiteracy amongst women and give a voice to this relatively unknown yet universal cause that affects both developed and developing countries.  The Write Her Future project is not only a philanthropic one; the aim is firstly to mobilize change and raise awareness about this global situation that is still relatively unknown. Lancôme believes that to claim each woman’s right to education, they claim the right to become fully herself.

For the past 20 years, the share of illiterate women has not changed and a staggering 76 million young women around the world are illiterate. Evidence shows that knowing how to read and write not only increases self-confidence and career prospects, but also allows people to lead longer and healthier lives. This is why Lancôme has committed to raising awareness of this cause. Over the next five years, Lancôme pledges to invest at least 2 million Euros to fund international literacy programs and develop local support communities for this cause.

“Literacy is one of the most defining human skills. We read and write—that’s how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime,” shares Julia Roberts in a prepared statement. “It’s so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future.”