Posts Tagged ‘Lancome’
Lancôme has announced its advocacy to the Write Her Future campaign, a global commitment to combat illiteracy amongst women and give a voice to this relatively unknown yet universal cause that affects both developed and developing countries. The Write Her Future project is not only a philanthropic one; the aim is ﬁrstly to mobilize change and raise awareness about this global situation that is still relatively unknown. Lancôme believes that to claim each woman’s right to education, they claim the right to become fully herself.
For the past 20 years, the share of illiterate women has not changed and a staggering 76 million young women around the world are illiterate. Evidence shows that knowing how to read and write not only increases self-conﬁdence and career prospects, but also allows people to lead longer and healthier lives. This is why Lancôme has committed to raising awareness of this cause. Over the next five years, Lancôme pledges to invest at least 2 million Euros to fund international literacy programs and develop local support communities for this cause.
“Literacy is one of the most defining human skills. We read and write—that’s how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime,” shares Julia Roberts in a prepared statement. “It’s so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future.”