Posts Tagged ‘Laura Nelson’

SEED BEAUTY TO ENTER SKINCARE ARENA

Sunday, August 19th, 2018

Seed Beauty, the parent company of ColourPop, Kylie Cosmetics, and KKW Beauty, is launching its first skincare brand, Fourth Ray.  The five-piece collection will employ natural ingredients such as ginseng, willow bark, papaya enzymes and botanicals.  Initial offerings will include the BFD Cleaning Oil, AM to the PM Gel Cleanser, Keep Clear Clarifying Tonic, The Lightweight Hydrator, and Later Hater Spot Treatment, with items retailing between $10-14.  Fourth Ray will take a wellness-based approach to beauty and feature several accessories (highlights will be a rose quartz roller and a  set of silk scrunchies).  Three product bundles will be sold between  $22-$150.

Speaking with WWD, co-founder, Laura Nelson, shared, “I was trying to find really clean products that are 100 percent cruelty-free and vegan.  This was layered with so many customers asking ColourPop [on social media] what kind of skin-care we were using. It was incongruous [with our brand] to say we were using a $150 moisturizer or $200 serum. We knew we had an opportunity to have amazing, effective products at really accessible price points.”

Fourth Ray launches on-line August 23rd.

TREND ALERT: THE LIP KIT!

Tuesday, March 21st, 2017

Good pairings like wine and cheese, shampoo and conditioner, or Amal and George, rarely go out of style.  That’s why beauty brands are following the Kylie Cosmetics Lip Kit model and creating pairings (and triplets) of their own at every price point.  The Kylie Cosmetics Charm Velvet Lip Kit, which retails for $27, is comparable to Tom Ford’s Lip Contour Duo ($53).  An affordable three-piece option is ColourPop Bright Idea Lip Trio ($14), versus Charlotte Tilbury’s expensive The Bombshell Lip Kit trio ($60).  In the mid-range ($24-$29) are duos from IT Cosmetics’ You’re IT Girl Lips! and MAC Cosmetics (available on March 23, 2017 for five days only).  Why the sudden popularity?  “At ColourPop we handle everything under one roof from concept to market, which allows us to understand what the consumer is looking for and producing it at an ever-increasing speed – in this case, lip kits. We have been making matching lipstick and liners since Fall 2014 after seeing that the consumer wanted simplification in matching their lip color and liner” shares Laura Nelson, Founder & President of ColourPop.