Posts Tagged ‘Lime Crime’

THE BUSINESS OF BEAUTY: LIMECRIME ACQUIRED BY PRIVATE EQUITY

Monday, June 18th, 2018

Lime Crime Makeup (PRNewsfoto/Lime Crime)

Lime Crime, the trendsetting cruelty-free/vegan makeup brand, Lime Crime, known for its vibrant color cosmetics has been acquired by Tengram Capital Partners, a leading private equity firm that focuses exclusively on branded consumer and retail companies. Stacy Panagakis, formerly General Manager of Fresh, will join as Chief Executive Officer.  Lime Crime’s creative vision will continue under Panagakis, who will work alongside Chief Creative Officer Sasha Valentine, an eight-year veteran of the brand. Doe Deere, Lime Crime’s co-founder, has transitioned out of day-to-day operations and has joined the Board of Directors.

Founded by entrepreneurs Deere and Mark Dumbelton in 2008, Lime Crime is a pioneering, digitally-native beauty brand and well-known trendsetter — from its Unicorn Lipsticks in a rainbow of shades and Velvetines (starting the ultra-matte liquid lip craze), to its best-selling Diamond Crushers lip toppers and most recently, Unicorn Hair.  The Tengram acquisition will support Lime Crime’s growth strategy, creating more ways for its passionate consumer base to experience the brand’s unique products and signature whimsical universe.

Panagakis will be instrumental in the brand’s expansion.  “Lime Crime is a millennial brand with a message that resonates with women everywhere – ‘it’s OK to be bold, experiment and have fun!’,” she shares.  “The partnership with Tengram is an important next step in the brand’s evolution, bringing deep industry expertise and greater opportunities to offer unicorns and women everywhere the Lime Crime magical universe. As we expand the brand’s footprint and offerings, Lime Crime will continue to be a brand that stands apart, fulfilling its mission to revolutionize makeup, empower women and smash traditional boundaries.”

UNDERCOVER AGENT REVEALED: GABRIELLE L!

Thursday, February 15th, 2018
AGE:  50
CITY/STATE:  Bise, ID
PHILOSOPHY: Scorn trends, they will go away long before you do.
AM BEAUTY ROUTINE:   Goddess Garden Fresh Start Invigorating Cream Cleanser, The Ordinary Buffet Serum, The Ordinary Natural Moisturizing Factors + HA, is clinical Youth Eye Complex, elta MD UV Daily Broad Spectrum SPF 40, eos Lip Balm, Kat von D Lock-it Foundation or Smashbox Camera Ready BB Water SPF 30 or Diorskin Forever Perfect Foundation Broad Spectrum SPF 30, Anastasia Beverly Hills Modern Renaissance Palette or Urban Decay Naked 3 Palette or Dior Garden Pastels palette, Urban Decay Troublemaker Mascara or L’Oréal Paris Voluminous Superstar Mascara or Grande Lash Mascara, Jane Iredale In Touch Cream Blush in Clarity, taste Tarteist PRO Glow Highlight Contour Palette, Sephora Highlighter palette, Buxom Plumpline Lip Liner Crayon or Lime Crime Velvetines Liquid Matte Lipstick or Kat von D Everlasting Liquid Lipstick or Wet n Wild Megalast Liquid Catsuit lipstick, Huda Beauty lip strobe or Buxom Full-On Lip Cream.
CAN’T LIVE WITHOUT PRODUCT:  The Ordinary Buffet Serum
CAN’T LIVE WITHOUT COSMETIC:  Lime Crime Velvetines Liquid Matte Lipstick
MOST EXPENSIVE PRODUCT:  Orogold 24k Caviar & Sea Kelp Mask
BEST BARGAIN PRODUCT:  Wet n Wild Liquid Catsuit
FAVORITE BEAUTY TOOL:  Clarisonic
 COMMENTS/ANECDOTES: My grandmother bought me my first makeup and skincare (an Estee Lauder box) when I was 12 and it’s still my favorite Christmas present ever.

TREND ALERT: LAVENDER LIPS!

Sunday, February 4th, 2018

Photo courtesy of Pat McGrath Labs

At Valentino’s Parisian Spring/Summer 2018 Haute Couture show, Pierpaolo Piccioli unveiled a collection which reeked of modern glamour.  It-girl, Kaia Gerber, wore a fuchsia confection of taffeta, topped with a feathery crown. To accompany the look, makeup artist, Pat McGrath, chose a mid-toned lavender lipstick, Faux Pas, from her Lust: Mattetrance line.  The Pantone Color Of The Year, Ultra Violet, has been so popular that we have even spotted it on Rihanna (in Fenty Beauty’s Mattemoiselle).  Available at every price point, lavender lipsticks also come from Smashbox (Fair Play), NYX Maccaron Lippies (Violet), MAC Cosmetics (Up The Amp), Urban Decay (Pallor), ColourPop (Cheetah), and Lime Crime (Wisteria).