Posts Tagged ‘Lorac’

THE BUSINESS OF BEAUTY: MARKWINS ACQUIRES LORAC

Tuesday, June 12th, 2018

Markwins Beauty Brands has completed a transaction that will usher the brand of LORAC Cosmetics, LLC under the umbrella of Markwins.  LORAC Cosmetics was founded two decades ago by Hollywoodbeauty legend and PRO makeup artist Carol Shawafter she saw the need to develop products that wouldn’t irritate her celebrity clients’ sensitive skin. What resulted was a line of professional, red carpet ready formulations with skin-friendly ingredients available to all. Shaw will continue to work with Markwins as lead consultant on the brand.

“LORAC is the original professional makeup artistry brand, and Markwins is excited to add its unique market-positioning to our expanding brand portfolio,” said Stefano Curti, Global President of Markwins. “With LORAC, Markwins enters the prestige channel with an iconic Hollywoodmainstay – expert products created under the intuition of makeup legend Carol Shaw, resulting in technologies that compel even the sharpest of beauty enthusiasts’ critical eye.”

As one of the largest privately-owned beauty companies, Markwins continues its industry growth with its fourth major acquisition in fifteen years.  Markwins acquired AM Cosmetics with brands wet n wild and Black Radiance in 2003, Physicians Formula Holdings, Inc. in 2012, and Aspire Brands assets Bonne Bell and Lip Smacker in 2015. With the addition of LORAC, Markwins will complement its already well-established mass beauty portfolio with the addition of this prestige brand.

UNDERCOVER AGENT REVEALED: NEEHA!

Thursday, March 8th, 2018
AGE:  33
CITY/STATE:  Gainesville, FL
PHILOSOPHY: A thing of beauty is a joy forever: Its loveliness increases and will never pass into nothingness.
CAN’T LIVE WITHOUT PRODUCT:   Kate Somerville ExfoliKate Intensive Exfoliating Treatment
CAN’T LIVE WITHOUT COSMETIC:   Smashbox Limitless Liquid Liner Pen
MOST EXPENSIVE PRODUCT:  Shiseido Future Solution LX Superior Radiance Serum
BEST BARGAIN PRODUCT:  Maybelline New York Baby Lips Glow Lip Balm
FAVORITE BEAUTY TOOL:  Silk’n Flash&Go Express Hair Removal Device
MISC:  This is so much fun to do and I am constantly looking for more natural products and take good care of my skin

UNDERCOVER AGENT REVEALED: AUTUMN!

Thursday, April 27th, 2017
AGE:  18
CITY/STATE:  Oldsmar, FL
PHILOSOPHY: If your dreams don’t scare you, dream bigger!
AM BEAUTY ROUTINE:   First I cleanse my face with Nip + Fab Glycolic Fix Daily Cleansing Pads, then moisturize with First Aid Beauty Ultra Repair Cream. Then I use the LORAC Love, Lust & Lace PRO Eye Collection for my eyebrows and natural eyeshadow, Wet n Wild photofocus foundation, Smashbox Studio Skin 24-Hour Waterproof Concealer, and Milani Even Touch Powder Foundation. For bronzer and blush I love using the e.l.f. Beautifully Bare Natural Glow Face Palette. To add glow, I use the BH Cosmetics Carli Bybel Deluxe Edition  – 21 Color Eyeshadow & Highlighter Palette and top with Laura Geller GlamLASH Dramatic Volumizing Mascara for both length and volume in one, then Milani Make It Last Setting Spray for all-day wear.
PM BEAUTY ROUTINE:  Remove makeup with Simple Cleansing Facial Wipes, and excess grime with the Nip + Fab Glycolic Fix Night Pads Extreme, then use Nip + Fab Glycolic Fix Cleanser. To lock in hydration, First Aid Beauty Ultra Repair Cream mixed with a Nip + Fab Glycolic Fix Radiance Shot.
CAN’T LIVE WITHOUT PRODUCT:  Nip + Fab Glycolic Fix Daily Cleansing Pads
MOST EXPENSIVE PRODUCT:  Sweet Peach Eye Shadow Collection by Too Faced
BEST BARGAIN PRODUCT:  Wet n Wild photofocus foundation
FAVORITE BEAUTY TOOL: Beauty Blender, of course!
MISC:  Makeup is my absolute obsession and I love growing my collection