Posts Tagged ‘L’Oréal Luxe’


Tuesday, January 9th, 2018

Image Courtesy of House 99

“Even from a very young age, I always wanted my hair to look cool,” shares David Beckham. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look.”  Its no wonder that one of the world’s greatest athletes and style icons is unveiling his first global grooming brand, HOUSE 99.  The  collection of 21 innovative products was created by David Beckham in partnership with L’Oréal Luxe to provide all the tools men need to experiment with their look.  Beckham continues to challenge the notion of what it means to be “masculine,” Notoriously experimenting and reinventing his own image, the London-born footballer historically made caring about your style and changing your look acceptable amongst  

HOUSE 99 takes a holistic approach to grooming.  Merging British barbershop culture and style with hair, skin, beard and tattoo creativity, the brand’s aim is to build a home for every man’s next look.  Hero products include Seriously Groomed Beard & Hair Balm, Smooth Back Shaping Pomade, Greater Look Face Moisturizer, and Bold Statement Tattoo Body Moisturizer SPF30.  This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018.



Monday, October 23rd, 2017

L’Oréal Luxe is more than dipping its toe into the waters of pop-up beauty.  Following successful happenings this year with YSL Beauté, Viktor & Rolf (pictured), Emporio Armani Fragrances, and Maison Margiela, the French-owned maison de beauté will be expand on this concept with several  temporary retail outposts.  YSL Beauté will be opening shop on October 27th, with Giorgio Armani Beauty following a week later.  Both will be housed in SoHo’s trendy Broadway shopping district, between Spring and Broome Streets, remaining open through the end of the year.

YSL Beauté’s pop-up will emphasize its lipsticks and fragrances, offering full wardrobes, custom engraving, guest makeup artists and influencers.  Armani Beauty will recreate its widely-publicized infinity room (aka The Armani Box), which launched this fall in Hong Kong and London.  In addition to generating direct-to-customer sales and capturing holiday gifting season, according to L’Oréal USA President, Alexandre Choueiri,  these pop-up experiences assist in growing the Luxe division’s e-commerce businesses.  “It’s important strategically for the brands.…All of the pop-up initiatives together will be significant,” he shared.