Posts Tagged ‘L’Oreal Paris’


Thursday, November 1st, 2018

L’Oreal Paris Women of Worth (PRNewsfoto/L’Oréal Paris)

L’Oréal Paris announced the 2018 Women of Worth Honorees, recognizing 10 extraordinary women across the United States who are selflessly making a difference in their communities through volunteerism. Now in its 13th year, Women of Worth is the signature philanthropic program inspired by the L’Oréal Paris tagline, “Because You’re Worth It,” and honors the intrinsic worth of everyday women inspiring others and creating positive change. Each with their own inspiring journey, the Women of Worth are united by a singular vision of giving back to their communities to champion a range of charitable causes. From advocating for youth literacy programs, empowering women victim to cyberbullying, to providing sustainable food solutions, these women are finding unique and innovative ways to tackle some of society’s most pressing issues for greater good.

Women Of Worth Honorees for 2018 include:

  • Shreya ManthaCharlotte, N.C.; Founder,  Foundation For Girls, a youth-led social venture that endeavors to change the life trajectory for at-risk girls and youth through programs in financial wellness, leadership, digital literacy and health and well-being.
  • Alisha ZhaoPortland, Ore.; Founder, Kids First Project, a non-profit that brings programs and services to youth who are homeless and living in shelters.
  • Hannah DehradunwalaNew York, N.Y.: Founder of New York-based Transfernation, which provides a platform for companies and corporate hospitality groups to donate extra food through on-demand pickups. The excess food is then delivered to community-based organizations that feed hungry and food insecure New Yorkers.
  • Genevieve ChaseSun Valley, Idaho.; Founder, American Women Veterans, is focused on raising awareness of women’s contributions to the military and giving female veterans a place to connect and advocate on behalf of military women and veterans.
  • Dr. Holly JacobsCoral Gables, Fla.; Founder, Cyber Civil Rights Initiative, a non-profit that serves thousands of victims of cyber sexual assault around the world and advocates for technological, social and legal innovation to fight the offense. (more…)


Monday, October 15th, 2018

L’Oréal Paris Launches “The Roots Family” Web Series

“Because I’m Worth It” is the iconic phrase of a generation of women who stopped apologizing for prioritizing themselves over their spouses on occasion.  Written in 1973 when a social revolution and a new spirit of feminism was in full swing, the words became closely associated with beauty brand, L’Oréal Paris.  Now launching its latest hair product, L’Oréal Paris’ Magic Root Precision Pen (available next month on Amazon), the brand is reintroducing the phrase in a new campaign that brings to life its values of beauty and diversity, The Roots Family.

The celebrity-studded webisode series, now live on L’Oréal Paris’ YouTube channel, spotlights the individuality of each unique person by uniting brand ambassadors who widely span generations.  Needless to say, together they form a family.  The Family is aptly named, as each member has a serious root problem on their hands. There’s Maxine Roots (Helen Mirren), the forgetful and eccentric mother of Marilyn (Andie MacDowell) and Maxwell (Jonathan Saxby). Maxwell’s wife, Melinda Roots (Morena Baccarin), is a part-time philanthropist. Meredith Roots (Aja Naomi King), on the other hand, is a full-time drama queen. In addition to her penchant for dramatics, Meredith, along with her sister Margaret (Luma Grothe), is dealing with the issue of scattered gray hairs. Luckily, the family has found a magic root touch up solution that works for everyone.

L’Oréal Paris humorous shines a spotlight on this entertaining family united in common by their pesky gray roots. To resolve their hair woes, the brand highlights its complete range of temporary root-centric products.  The new Magic Root Precision Pen joins its Magic Root Coverup and Root Rescue.


Monday, October 8th, 2018

Instagram @sabyasachiofficial

Indian fashion designer, Sabyasachi Mukherjee, has announced his latest collaboration with international cosmetics company, L’Oréal ParisL’Oréal Paris x Sabyasachi is a limited-edition collection of “festival cosmetics,” indicative of Sabyaschi’s signature style.  The twenty-one piece capsule features nine shades of Color Riche lipstick, several makeup kits, eyeliner, and mascara. The face of the collaboration is Bollywood star, Aishwarya Rai (below), who has more than five million Instagram followers.  Sabyasachi describes the range of makeup, exclusively curated for L’Oréal Paris, “Bold. Sophisticated. Timeless.”

The designer describes the project as, “A journey that started in Calcutta and ended in Paris. To create and curate a range of classic and timeless makeup. From shoot to launch, we have created more than just a collection.”  The campaign, itself, shot in Paris at the Eiffel Tour “had to kick off with a saree. I believe in things which are classic, timeless and hence, worthy of investment. Things and experiences that can be used again and again,” he shared, adding, “A winged liner, a strong red mouth, wind-swept hair and a chic modern saree creates an iconic fashion statement this festive season. To be worn every single day. Because every day should be a celebration. Of yourself!”

Instagram @sabyasachiofficial