Posts Tagged ‘L’Oreal Paris’

BECAUSE AMBER HEARD IS “WORTH IT”

Friday, May 11th, 2018

L’Oréal Paris Announces Amber Heard As New Global Spokesperson (PRNewsfoto/L’Oreal Paris)

Actress Amber Heard has always been a chameleon.  From hear earliest roles as an ingenue in Friday Night Lights and Pineapple Express, to taking on leading-lady roles in The Rum Diary and Justice League, “I have always loved the fun of beauty and the power of transformation,” she shares. At 32, she campaigns for equality in Hollywood and has philanthropic commitments at home and abroad. Amber is an outspoken advocate for women’s, children’s and LGBTQ rights. “Over the years I’ve always thought to not just be an actor, but to use my voice as a platform for good to make the world a slightly, slightly better place and empower women the best that I can,” says Heard. Its no surprise that Heard is now transitioning into the role of Global Spokesperson for L’Oréal Paris.

“One of a new generation of actresses rewriting the script when it comes to having a voice in the world, the energy Amber Heard brings to her philanthropy, to her advocacy and to her performances make her a powerful ambassador for L’Oréal Paris as we take ‘Because I’m Worth It’ beauty into 2018,” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global President.  “To become a spokesperson for this dynamic, world-loved beauty brand that’s been telling women we’re worth it since before I was born, and to join the L’Oréal Paris family of changemakers is such an honor. I feel like these women – my fellow ambassadors – represent a voice, a power, a movement, an opinion.”

STEAL BEYONCÉ’S COACHELLA STYLE!

Monday, April 16th, 2018

 

Queen Bey gave fans a royal performance at the Coachella Music Festival on Saturday night.  The 26-song extravaganza (dubbed “Beychella”) featured a marching band — complete with majorettes and back-up dancers, high-profile guest appearances (Destiny’s Child, Jay-Z, and Solange Knowles), wardrobe changes (courtesy of Balmain), and even polish changes.  Naturally Beyoncé turned to L’Oréal Paris Celebrity Makeup Artist, Sir John, to help create her signature looks.  Here we take you through his step-by-step!

Sir John began by focusing on eyes. For Beyoncé’s shadow he utilized a warm, matte terracotta shadow as the base shade. He then mixed two loose glitters together – one in a copper color and the other in an iridescent purple – and placed on the ball of her eyes.   Next, he used a black liner on top and a MAC coffee-colored Eye Pencil on the bottom lashes. He prefers to do this black/brown liner combo because the coffee brown helps to bring in some softness to the eye, whereas black liner on the bottom sometimes weighs the eye down.  For Beyoncé’s lashes, Sir John wanted to give her a super feathery, voluminous look. He first curled the lashes to give them a lift and then applied generous coats of his go-to mascara, L’Oréal Paris Voluminous Lash Paradise.

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CAMILA’S COMEBACK!

Friday, January 26th, 2018

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care “Comeback” Campaign (PRNewsfoto/L’Oreal Paris)

L’Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage – whether from heat styling, dryness or color processing — in the form of a comeback.  To bring the brand’s “Comeback Campaign” to life, L’Oréal Paris spokeswoman and singer-songwriter Camila Cabello shares her personal and hair comeback stories. The first part of her integrated campaign will debut with a 60 second commercial this weekend.

“I think a comeback is defined as struggling through something and having the strength and resolution to push past it,” says Cabello. “For me, it was about taking chances, aiming high and believing that I was worth it. I can now finally hear everything my heart was telling me.”  The Extraordinary Oil collection, which Camila’s campaign focuses on, targets dry and undernourished hair.